Nov 3, 2022|

Luxury brands make debut amid Singles’ Day Grand Promotion


by Doris Liu

Amidst’s 2022 Singles’ Day Grand Promotion, which started on October 20, the J Shop, JD’s fashion and lifestyle business, has welcomed an array of premium international brands to launch their digital stores on, bringing the total to over 400 to better satisfy customers’ diversified consumption needs.

Established in 1934, Italian luxury menswear brand Canali has offered comfortable and elegant fashion for men, blending a variety of details and elements in harmony. The brand, one of the essential men’s fashion houses, presents the latest collection for the Autumn/Winter2022 season in its newly launched store on JD, as well as joining hands with JD Little Rubik’s Cube, a marketing channel to promote new products, to offer store members a merino wool hooded sweater and a reversible smooth and tumbled calfskin belt.

MACKAGE, a Canadian luxury outerwear clothing brand founded in Montreal in 1999, set up its JD store to showcase an array of its collections with timeless style and enduring craftsmanship, which will now be available on With an unwavering commitment to premium quality without compromising on function or aesthetics, MACKAGE’s coats, jackets and winter accessories ensure a warm and comfortable outdoor experience while maintaining the brand’s artful style.

Additionally, French fashion label Zadig&Voltaire celebrated its 25th anniversary by opening an official flagship store on to introduce its sought-after products such as clothes, shoes, bags and accessories, which are an expression of the brand’s rock vibe mixing with effortless French elegance. Among the brand’s offerings are a rock necklace and snake ring, along with classic bags from the ZV Initiale, Rockyssime and Cecilia lines, which can all be found to match customers’ stylish fashion and free spirits.

The official sales event of Singles’ Day kicked off at 8 p.m. (BJT) on October 31 and is expected to culminate on the night of November 10 through the end of the 11th. Based on JD’s trustworthy ecosystem featuring zero tolerance towards counterfeit products and pluralistic marketing capabilities with digital innovation, will optimize the shopping experience of luxury brands from multiple perspectives through many specialized services including one-on-one customer service, a traceability solution to ensure authenticity, 15-day price guarantee and aftercare services for luxury goods.