Jul 15, 2022|

LVMH Group’s Fendi Joins JD.com


by Doris Liu

Italian luxury brand Fendi kicked off its official flagship store on JD.com on July 15, the ninth high-end fashion brand under the LVMH Group to partner with JD following Louis Vuitton, Dior, Bvlgari, Celine, Loewe, Givenchy, Berluti and Rimowa since April of 2021.

In China, “Double Seven” (lunar calendar July 7, which falls on August 4 this year) is also known as Chinese Valentine’s Day. To observe this occasion, Fendi launched new capsule in line with the sweet feeling, including bags, sneakers, cardigans, earrings, ready-to-wear and accessories. These products are suitable for gifting and are shoppable in the official Fendi flagship store of JD’s app.

To cater to the premium lifestyle needs of JD’s consumers, the store features a page with selected products from the fashion house, offering the most popular items to inspire outfit ideas and everyday fashion.

The pandemic has accelerated China’s digitalization, with the growth rate of online and offline personal luxury goods sales in China forecasted to be 56 and 30 percent respectively, according to the China Luxury Report 2021 released by Bain & Company, a global management consulting firm.

JD Luxury has collaborated with over 300 luxury and premium brands so far, and is facilitating brands with their digitalization progress, while also moving forward with refreshing marketing campaigns, and offering a refined, personalized shopping experience to deliver the desired results for both brands and customers.