Jul 14, 2022|

Maison Margiela Unveils Flagship Store on JD.com


by Doris Liu

French fashion house Maison Margiela, part of Italian fashion group OTB, launched a flagship store on JD.com on July 14, following the inauguration of the brand’s largest physical flagship store globally at JC Plaza in Shanghai last week.

The opening of Maison Margiela’s online and offline flagship stores not only offers a wide range of popular items including bags, ready-to-wear and footwear, among others, but also provides more shopping experiences.

Furthermore, the “buy online, pick up in store” model also enhances Maison Margiela’s omni-channel retail model. Customers can opt to place an order in JD’s flagship store online and pick it up at its store at Shanghai’s JC Plaza, providing both the convenience of online selection as well as in-location experiences.

Among the items available for JD’s customers are the Glam Slam bag with its iconic cloud shape, Tabi shoes inspired by the traditional Japanese split-toe sock and the latest autumn/winter collection of Maison Margiela. In addition, the brand debuted its first art collection of paper-made Replica sneakers in a limited edition of 150 pairs exclusively on JD.com, turning recycled cardboard into an artwork that conveys the concept of sustainability.

JD’s 3D shopping solution supported by VR technology is also expected to be rolled out soon, which will enable customers to virtually explore the newly-launched Shanghai flagship store with an immersive experience and make purchase decisions in the virtual store.

With more than 300 luxury brands running their official flagship stores on JD.com, JD’s luxury business is gaining recognition from brands and customers. The collaboration with Maison Margiela opens up a new space for omni-channel retail, and JD is always devoted to evolving the matrix of brands and improving the quality of services.