May 25, 2021|
Nestlé, Danone and Lego Won Top International Brand Awards by JD
by Rachel Liu
Nestlé, Danone and Lego won Top International Brand Awards at JD’s 618 kick-off conference held in Beijing on May 20 for their sales, product development and customer service on JD.
Nestlé began to work with JD in 2011. As the largest food manufacturer in China and a Fortune 500 company, Nestlé has worked deeply with JD on customer operations, Consumer-to-Manufacturer (C2M), marketing and supply chain to provide high-quality products and services for customers. In April 2019, Nestlé launched an 800g package of crispy wafer bars developed with C2M, suitable for customers to take on family outings. It launched 10 times quicker than usual products of Nestlé. The brand also worked with JD on sustainable development projects, such as implementing new energy vehicle transportation and recyclable packages.
Many of Danone brands, such as Aptamil, Nutilon, Cow&Gate, are popular among consumers in China. In 2020, Danone and JD analyzed customers’ demands and successfully launched a new product Nutilon PRO on JD in just six months. On June 18, 2020, the peak day of JD’s 618 Grand Promotion (Jun. 1-18), Danone ranked No. 2 among milk powder brands. During the past Singles Day Grand Promotion (Nov. 1-11), Danone products also performed well.
Lego is a now the most popular toy brand in China, and since joining JD in 2015, its sales have been increasing quickly. JD provided support on products, marketing, customer experience and other resources. The two sides are working together to develop themed products of Lego to discover new growing opportunities.
“During the upcoming 618 Shopping Festival, we would like to bring the best experience to customers, help brands develop faster and create more social value,” said Chenkai Ling, vice president of JD.com. “JD is working with more international brands to bring high quality products to China and improve customers’ satisfaction.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD’s Emergency Aid to Yunnan Earthquake Arrives the Next Morning
