Jan 18, 2019|
New York Luxury Fashion Comes to JD.com with Launch of DKNY Official Flagship Store
Iconic New York-based fashion brand DKNY is expanding its presence in China with an official flagship store on JD.com, China’s largest retailer. Launched January 16, the partnership makes DKNY’s classic and cool New York-inspired looks accessible to more than 300 million Chinese consumers.
As a leader in technology-based e-commerce solutions, from marketing to logistics, JD.com’s big data analysis, smart logistics, and supply chain management will strengthen DKNY’s online sales in China. The partnership also opens the door for JD.com and DKNY to explore boundaryless retail solutions, enabling both parties to provide a more seamless and integrated shopping experience, no matter whether consumers choose to shop online or offline.
“This partnership puts DKNY in the spotlight, leading the future of the fashion industry,” said Steve Shen, CEO of DKNY Greater China. “Working with JD on cross-channel marketing will help us exceed consumers’ expectations and enable us to combine the best of the online and offline retail experience. JD is the right destination for us to make the latest clothing and handbag trends from New York readily accessible in the Chinese market.”
“Shoppers today expect more access to global luxury brands, especially online,” said Kevin Jiang, vice president of JD.com. “Our partnership with DKNY fits well with our strategy to give JD customers access to premium brands while having a top-notch shopping experience. By combining JD’s logistics and e-commerce expertise with DKNY’s iconic fashion offerings, we are helping the brand continue to make a lasting impact on China’s luxury fashion consumers.”
DKNY was launched in 1989 when fashion designer Donna Karen was inspired by her teenage daughter’s fashion demands. Since then, DKNY has been synonymous with New York, interpreting the city’s different cultures and unique styles into fashion. DKNY is one of several luxury brands to launch on JD.com in the last several months.