Aug 26, 2020| JD Retail

Nikon’s New Full Frame Camera Z5 Debuts Exclusively on JD

Rachel Liu

by Rachel Liu

On August 25^th, Nikon’s new full frame mirrorless Z5 camera launched exclusively on JD in China. The product was available for pre-order on JD starting August 11^th and was greatly welcomed by customers. During the first week of the launch, JD also provided customers with services such as 30-day return and price insurance. On August 25^th, sales of Nikon on JD increased 400% YOY.

The Nikon Z5 collection is an entry-level full frame camera priced under RMB 10,000 yuan, so is suitable for young customers and new photography addicts. The camera is equipped with a 24.3 MP full frame CMOS sensor to capture detailed images even in a low-light environment. It is powered by Nikon’s EXPEED 6 image processing system and 5-axis VR image stabilization system for high-quality, high-clarity photos. Its Eye-Detection Autofocus can quickly find subjects’ eyes and follow them as they move. The 273 focus points can easily focus on the subject wherever it is in the frame. Those features actually make Z5 also a good choice for vloggers and professional filming teams.

Nikon’s new full frame mirrorless Z5 camera launched exclusively on JD in China

JD has also been the first choice for many electronic brands to launch their new products, and has a vast group of high-end, young customers who demand high-quality products, which is the reason for Nikon to choose JD for the launch of its Z5. To help Nikon better promote the new product, JD also prepared gift boxes for customers including SD card, camera cleaning products and a backpack. The company also hosted photography professionals on a series of livestreams over the course of one week.

“I think Nikon Z5 is a great choice for those who have just started to learn photography. Its full frame lenses can capture more image area, and the stabilization system makes it easy to handle. The price of Z5 on JD is also very competitive for a full frame camera. I started to buy cameras and accessories on JD years ago because of the fast delivery and great service,” said Ge Shi, an experienced extreme landscapes photographer.

(liuchang61@jd.com)

Mar 29, 2023| JD Retail

Annual Sales of Home Appliances on Shop Now Platform Increases 9-Fold Year-on-Year

Yuchuan Wang

by Mary Ma

JDDJ and Shop Now, the on-demand retail business jointly launched by JD.com, and Dada Group (Nasdaq: Dada), has reported great growth amidst significant expansion over the last 12 months in recent annual results.

In particular, the home alliance category has seen large growth. In March, JD.com published the “JD.com Helps the High-Quality Development of the Home Appliance Industry White Paper”. The white paper revealed that the home appliance industry is embracing the innovative on-demand retail, to achieve growth.

In 2022, sales in this category on JD Shop Now increased by more than 9 times year-over-year, making it of the most important channels for top home appliance brands.

As the key players in JD.com’s omni-channel service, JD Shop Now and JDDJ has connections to 11,000 brick-and-mortar home appliance stores, which accounts for about 60% of the top home appliance manufacturers and covered 300 cities in China.

As the on-demand retail business in JD.com’s ecosystem, JDDJ provides consumers with a service of “order online, deliver from nearby stores within one hour”. Based on analysis of home appliance trends, JDDJ identified the pain points of physical stores and provided integrated solutions in connecting off- and on-line inventories, user and service digitalization, to optimize cost, efficiency and experience.

As for large and heavy appliances, together with well-known merchants, JDDJ has established a “deliver and install” service, which can be fulfilled as quickly as the next day. The innovative service has greatly improved consumers’ experiences in home appliance consumption.

Since last year, home appliance’s on-demand retail business has been growing rapidly, and the online sales of offline stores are expected to exceed RMB 10 billion yuan in the next two years.

The key of on-demand retail is the digitalization of traditional stores. As the representative of open platform model, JDDJ does not touch the inventory, and brings high quality products and services to consumers together with all-category retailers and brand owners on-board.

By merging the borders of online and offline shopping, the omni-channel retailing model extensively integrates physical and digital channels, resources and capabilities to bring the ultimate experience to consumers while stimulating greater consumer potential.

At present, there is a surging need from retailers and brand owners for access to online traffic and efficient on-demand fulfillment solutions. More retailers are now starting to build their own O2O team and by leveraging JDDJ, they can expand their on-demand retail business rapidly.

(mayiqian3@jd.com)

Mar 28, 2023| JD Retail

JD Announces “One-Stop Shopping for Home Products and Appliances”

Yuchuan Wang

by Yuchuan Wang

On March 21, JD Retail announced “one-stop shopping for home products and appliances” and relevant plans for home appliances. It also announced that JD Home Appliance will stock RMB 100 billion worth of goods for the 20^th 618 Grand Promotion this year, with bulky order purchase target of 5 million units.

From 2012 to 2022, with the transition of sales channels, from offline to online to omni-channel, China’s home appliance industry developed new business models while maintaining healthy and rapid development. The industry continued to grow in 2022 and generated revenue of RMB 1.75 trillion, with a year-on-year growth rate of 19.9%. Additionally, Chinese home appliance brands also achieved great success in international markets, while creating new jobs and making innovations in brand and technology.

Despite this growth, the industry continues to face challenges, as well, including rising real estate costs, global supply chain issues, and product and innovation homogenization.

To continue to build momentum and address these challenges, JD Home Appliance is unveiling a new approach of “persistence and change”. It includes being persistent in putting customers first and upgrading services, retail-driven, healthy and sustainable development, upgrading product offerings, making structural breakthroughs, developing omni-channel and establishing an industry ecosystem, enhancing cost and efficiency, and achieving win-win outcomes with partners.

The approach also includes changes in promoting a product stratification initiative for both structural and low-priced products, accelerating sales and growth of new and trending products, improving pricing capabilities to ensure fair prices, upgrading the trade-in service to fully stimulate user demand, accelerating omni-channel layout, and expanding the marketplace business (POP platform) to create an open platform for businesses to achieve sustained profits and steady growth.

JD Home Appliance is working with partners to enhance customer experience and boost sales of new products through innovative actions such as the launch of JD Mall and trade-in services. It is also expanding to new areas, such as the lower-tier market, which offers significant potential for growth of home appliance brands. According to Yi Xiao, president of washing machine business unit of Midea, China has approximately 490 million families and daily consumption of home appliance mainly comes from 200 million of them. That means there is an untapped market of nearly 300 million to be served.

(yuchuan.wang@jd.com)