Jul 28, 2020|
Number of JD Home Appliance Stores Surpasses 15,000
by Rachel Liu
The number of JD Home Appliance Stores, JD’s offline home appliance stores for lower-tier markets, has surpassed 15,000 by the end of June, 2020.
JD began building JD Home Appliance Stores in 2016. In just four years, the number of stores surpassed 15,000, and the stores now serve 25,000 towns and 600,000 villages around China. During the 618 sale, sales at JD Home Appliance stores increased 240% y-o-y. “We are now updating the stores’ image, brand, product, service, and marketing. Our aim is to build a customer-centric, trustworthy retail platform with high-quality products, good service, and strong operations,” said Jun Liu, head of the JD Home Appliance Store program.
Customer demand for high-end home appliance products in lower-tier cities is growing. During the 618 sale, sales of the 75-inch ultra-size flat screen TV in JD Home Appliance Stores increased 500% y-o-y, and sales of Casarte refrigerators and washing machines increased 600% y-o-y. JD Home Appliance Store is now increasing the proportion of high-end products offered, and aims to have high-end products account for 30% of total products by the end of this year.
Additionally, JD Home Appliance Store is updating its stores’ image and decor to attract customers and improve the customer experience as well as sales turnover rate. In the first half of 2020 over 2,000 stores completed the redesign, and another 4,000 will finish by the end of the year.
Besides home appliance products, JD also introduced products from over 10 leading lifestyle brands including Micoe Solar and ASD to provide more choices for customers in home-related products.
The JD Home Appliance Store also launched a special insurance service for customers. The insurance service is provided by a partnership of JD Home Appliance and Allianz JD, an insurance company jointly developed by JD and Allianz, a German insurance company. The insurance service can provide customers a more convenient experience in product maintenance and after-sale service.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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