Oct 31, 2017|
Oldenburger and JD.com Deepen Collaboration to Deliver German Milk in China
Germany’s largest dairy brand, Oldenburger has become a household name in China thanks to its collaboration with JD.com, China’s largest retailer.
Over the last five years, JD has helped Oldenburger deliver fresh, imported milk products to homes throughout China through use of collaborative warehouses powered by JD’s advanced e-commerce technology. Oldenburger, once unknown in China, climbed the charts to become JD’s number one imported milk brand, with RMB 400 million in transactions in 2016.
Importing and ultimately managing the delivery of food products in China can be a challenge for overseas brands looking to gain a foothold in the market. It can be even more difficult to strike a balance of supply and demand from a distance.
“It would have been impossible to become a leading milk brand in China without JD.com as a partner,” said Wang Fan, head of Oldenburger China. “JD’s broad reach to a quarter billion consumers, and its unparalleled cold chain capabilities, have made this difficult-to-penetrate market into a huge growing business with a competitive advantage. We are eager to work together more closely to find ways to bring a wider array of fresh dairy products to Chinese consumers.”
When Oldenburger first began directly selling to the Chinese market, the company owned and operated its own warehouse, transferring products to JD for sorting and distribution to consumers. But because importing milk from Germany to China was time consuming, and demand was difficult to forecast from afar, there would often be too much or too little inventory to keep up with demand. The inefficiencies caused Oldenburger to fulfill only 7 out of 10 orders, resulting in RMB 200 million in lost sales during the Spring Festival holiday season in 2014 alone, Wang said.
Things changed when Oldenburger decided to work more closely with JD.com in May 2015. Using JD’s smart supply chain systems for demand planning and warehouse management, the companies built a collaborative warehouse in Beijing, then in Shanghai, Wuhan and Guangzhou, for a total of 30,000 square meters of optimized warehousing space. Oldenburger now achieves a 98% order fulfillment rate. During JD’s 6.18 anniversary sale this year, a peak time for retail throughout China, 99% of Oldenburger’s orders were delivered on the day they were ordered or the next day.
“This innovative cooperation structure enabled Oldenburger to tap JD’s most advanced technologies, developed over many years through delivering billions and billions of e-commerce orders,” said Ji Jie, head of warehouse department of JD Logistics. “We are happy to be able to share these capabilities with our partners, so they can reap the benefits of improved efficiency and see bottom line results.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Nov 5, 2024|
JD Logistics Introduces “Zhilang” Intelligent Warehousing Solution at CeMAT Asia 2024
JD Logistics (also known as JINGDONG Logistics) announced today at CeMAT ASIA 2024 its latest Goods-to-Person (GTP) automated warehousing innovation, the “Zhilang” solution. Meaning “Intelligent Wolf”, Zhilang is a proprietary system that improves picking efficiency by over three times compared to traditional methods. This advanced system is already supporting operations during the Singles Day Grand Promotion.
The Zhilang GTP solution combines several technologies, including handling AGVs, lifting robots, and shelving systems, along with automated inbound and picking workstations and an empty tote reflow line. Leveraging warehouse height, Zhilang increases storage density to 2.5 times the industry average for facilities up to 10 meters high.
The system’s modular design enables handling AGVs and lifting robots to operate independently. Powered by JD Logistics’ self-developed “upper tote storage and lower picking scenarios” algorithm and “buffer storage” technology, the network is fully flexible for optimized routing. The high-precision navigation algorithm, dual-direction laser obstacle detection technology, and vision-based verification ensure precise retrieval with minimal error. Additionally, Zhilang’s payback period is 30% shorter than comparable solutions.
Currently, nearly 100 Zhilang AGVs and lifting robots are in operation at an intelligent logistics park in Beijing, handling nearly a million items, from tops to shoes. With a click, pickers receive requested items directly from the robots, enabling a seamless, automated order fulfillment process from inbound to outbound.
JD Logistics continues to advance logistics operations with a wide array of solutions, including the the Tianlang Tote Shuttle GTP system, Dilang AGV GTP system, Four-way Pallet Shuttle Storage system, Auto Remin Wall, and the Aidong mobile data terminal. In terms of software, JD Logistics’ WCS (warehouse control system), WES (warehouse execution system), RMS (robotics management system), 3D SCADA (3D supervisory control and data acquisition), and Lomir intelligent logistics park management platform, are used in over 1,600 JD-operated warehouses and client facilities.
As JD Logistics expands globally, its solutions now serve thousands of corporate clients across dozens of countries and regions, including Poland, the Netherlands, Germany, South Korea, the United States, and throughout Southeast Asia, the Middle East, and beyond.
JD.com Offers Bundle Membership Package for “JD Plus” and Sam’s Club Ahead of Singles Day
