Jul 14, 2020|

O&O Consulting: Digitization is the New Engine for Industrial Growth


by Ling Cao

As China’s largest retailer, JD has helped companies to connect to domestic channels via creative sales and marketing models. During 618, over 10,000 foreign trade companies have joined the campaign. Sales volumes doubled and the campaign also helped release a massive amount of inventory.

O&O Consulting recently published the “2020 618 Online Retail Market Research Report”. It shared that, due to the epidemic, many factories and industries which rely on foreign trade business have suffered, and digitization is needed urgently, and will be the new engine for industrial economic growth, and JD Super’s digital innovative marketing is one of the tools in this effort.

Zheng’an, a county located in a mountainous area of Guizhou province, is dominating the guitar industry globally. Its guitars have been exported to over 30 countries and regions, including the U.S. and Brazil. More than 6 million guitars were sold in 2019, generating sales of nearly RMB 6 billion yuan. COVID-19, however, has disrupted normal operations and led to order delays, as well as shrank over 60% of domestic market share.

On June 18, JD Super cooperated with county head of Zheng’an to do livestreaming, and invited singers and guitar players and bands to join the initiative. The initiative generated RMB 590,000 yuan in sales.