Jun 24, 2022|

Over 1,500 Nutrition Brands on JD Health Doubled Sales YoY during JD618 Grand Promotion


by Vivian Yang

Over 1,500 nutrition and nourishment brands doubled their year-on-year transaction volume on JD Health during this year’s 618 shopping festival, and the number of products that achieved sales of over RMB 10 million yuan increased by 200 percent YoY, according to the company’s end-of-campaign report.

This year‘s JD618 Grand Promotion offered a broader range of health product categories tending to different needs of consumers, with remarkable sales performance seen in the categories of bone health, nutrition products for infants, vitamins and mineral products, food for special medical purposes, and bird nests, the report noted.

For example, the 18-day sales data from June 1 to 18 showed that the transaction volume of functional beverage and healthy tea products on JD Health increased 12-fold and 6-fold YoY respectively. The transaction volume of probiotics, infant DHA, lutein, and meal replacement smoothies each increased 300 percent.

NEMANS’ DHA capsules, BY-HEALTH’s protein powder and Harbin Pharmaceutical Group’s calcium, iron and zinc oral liquid became the top three best-sellers under the nutrition product category. By-Health, Swisse and Tong Ren Tang topped the ranks of best-selling brands. Nestle Health Science, Nutricia and Abbott Laboratories are the most popular nutrition-specialized brands.

Driven by JD’s responsible consumption program known as the “Green Impact Initiative”, 700 kinds of nutrition and nourishment products are qualified and green-labeled as environmentally friendly, which is part of a long-term effort to guide consumers to shop for their health as well as the health of the earth.

Additionally, thanks to JD’s online to offline service that is connected with a vast network of physical supermarkets and drug stores, JD Health is able to rapidly respond to consumers’ urgent needs and deliver health products to their doorsteps within hours. During this year’s 618 shopping festival, a Beijing-based mother made an urgent request on JD Health for a bottle of special infant formula, which was delivered to her home within 30 minutes.