Jun 24, 2022|
Over 1,500 Nutrition Brands on JD Health Doubled Sales YoY during JD618 Grand Promotion
by Vivian Yang
Over 1,500 nutrition and nourishment brands doubled their year-on-year transaction volume on JD Health during this year’s 618 shopping festival, and the number of products that achieved sales of over RMB 10 million yuan increased by 200 percent YoY, according to the company’s end-of-campaign report.
This year‘s JD618 Grand Promotion offered a broader range of health product categories tending to different needs of consumers, with remarkable sales performance seen in the categories of bone health, nutrition products for infants, vitamins and mineral products, food for special medical purposes, and bird nests, the report noted.
For example, the 18-day sales data from June 1 to 18 showed that the transaction volume of functional beverage and healthy tea products on JD Health increased 12-fold and 6-fold YoY respectively. The transaction volume of probiotics, infant DHA, lutein, and meal replacement smoothies each increased 300 percent.
NEMANS’ DHA capsules, BY-HEALTH’s protein powder and Harbin Pharmaceutical Group’s calcium, iron and zinc oral liquid became the top three best-sellers under the nutrition product category. By-Health, Swisse and Tong Ren Tang topped the ranks of best-selling brands. Nestle Health Science, Nutricia and Abbott Laboratories are the most popular nutrition-specialized brands.
Driven by JD’s responsible consumption program known as the “Green Impact Initiative”, 700 kinds of nutrition and nourishment products are qualified and green-labeled as environmentally friendly, which is part of a long-term effort to guide consumers to shop for their health as well as the health of the earth.
Additionally, thanks to JD’s online to offline service that is connected with a vast network of physical supermarkets and drug stores, JD Health is able to rapidly respond to consumers’ urgent needs and deliver health products to their doorsteps within hours. During this year’s 618 shopping festival, a Beijing-based mother made an urgent request on JD Health for a bottle of special infant formula, which was delivered to her home within 30 minutes.
Mar 15, 2024|
JD Health Enhances Eldercare Services with Key Partnerships at Beijing Conference
On March 12th, JD Health held its fourth annual Partner Conference, coinciding with the Eldercare Consumption Summit in Beijing. The event attracted over 400 attendees, including eldercare specialists and industry representatives, and focused on developing a healthcare system that is both inclusive and adaptable, catering specifically to the dynamic needs of China’s aging population.
During the summit, JD Health established partnership agreements with ten industry-leading brands, including 3M, Cofoe, Yuwell, Haier, Innuovo, ITD GmbH, LePu Medical, Mateside, Omron, and Sonova. The partnerships also marked the establishment of the “Eldercare Brand Alliance,” dedicated to propelling innovation in eldercare services and products, ultimately improving the quality of life for senior citizens through collective efforts.
Jin Enlin, CEO of JD Health, highlighted the company’s commitment to leveraging collaborative resources to scale, standardize, and strengthen recognizable brands within the burgeoning silver economy. This strategic approach is poised to deliver unparalleled care and support to the elderly.
As China’s premier online health platform, JD Health offers a diverse range of over 30,000 brands and numerous subcategories in eldercare. Its expansive offerings cover various needs, from mobility aids to in-home care solutions, emphasizing a professional and user-centric ecosystem for eldercare products and services.
In January, JD Health launched a dedicated eldercare channel to provide a wide selection of products and services specifically designed for the elderly. The channel facilitates everything from the installation of nursing beds and at-home hearing aid services to 24/7 specialized online customer support, aiming to close the gap between professional healthcare services and the elderly community.
JD Health has also effectively integrated its online and offline services to establish a comprehensive eldercare service system. This includes setting up hearing centers and offering services such as medical escorting and quick home check-ups, enhancing the overall accessibility of eldercare.
With nearly 300 million people aged 60 and above, China’s silver economy is expanding rapidly. JD Health remains dedicated to serving this demographic, continuously working to improve the quality of life for senior citizens nationwide.
Jan 31, 2024|
JD Health Launches Comprehensive Elderly Care Channel, Delivering Online Health Solutions for China’s Aging Population
JD Health has recently unveiled an elderly care channel on its app, aiming to establish a comprehensive platform catering to various healthcare needs for China’s aging population. This initiative is integral to JD Health’s goal of becoming the first portal for online health consumption.
The specialized channel is designed to offer a broad range of services, addressing eight critical aspects of elderly care. These include health monitoring equipment, daily living and nursing, assistance products for mobility and personal care, physiotherapy and traditional Chinese medicine treatments, smart technology products tailored for the elderly, nutritional supplements and foods, medications for chronic illnesses, and home-visiting nursing care. This comprehensive approach reflects JD Health’s commitment to meeting the multifaceted needs of the elderly community.
A cornerstone of this initiative is the integration of JD Health’s “Family Doctor” program within the elderly care channel. This innovative program offers 24/7 health consultations, year-round health monitoring, and personalized advice for managing health and wellness.
JD Health has gone a step further to ensure usability and accessibility for senior citizens by offering services such as doorstep installation of nursing beds and hearing aid fittings, ensuring that the challenges often faced by the elderly in using these products are comprehensively addressed.
The launch of the elderly care channel coincides with the approaching Chinese New Year, a time when tradition encourages showing respect and love to parents and the elderly.
In response to JD’s recent initiative promoting the distribution of essential goods to underprivileged areas, Xiao Le, a Gen Z user of JD’s app expressed a wish in JD’s app to provide respiratory relief products to a nursing home on the outskirts of Beijing, a place where she had volunteered previously. JD Health promptly teamed up with brands and charity organizations, donating over 1,000 pieces of nebulizers, oxygen concentrators, ventilators, blood pressure monitors, blood oximeters, heating patches, “JD Family Doctor” smart speakers, and other health supplies, as well as mobile phones for the elderly at the nursing home.
According to 2022 statistics from China’s Ministry of Civil Affairs, the country’s population aged 60 and above has reached 280 million, with 90% of the elderly preferring home care. This represents a significant opportunity within the silver economy, one that JD Health is strategically positioned to lead and serve.
JD618: Three Consumption Trends of China’s Pet Market
