Italian Brand POLINA ELVIDO Landed on JD

by Hui Zhang

POLINA ELVIDO, an Italian high-end fashion accessory brand famous for its exquisite hand-made enamel craftsmanship, opened a flagship store on JD.com on November 26th, making JD the first and only e-commerce platform to partner with POLINA ELVIDO in China.

JD will offer the brand’s best-selling accessory collections such as the leopard series, the horse series, the key series, and the ocean series. JD, which is well-known for its high net worth users and a guarantee of authenticity, are a tight match with POLINA ELVIDO’s consumers, who attach great importance to quality.

POLINA ELVIDO, an Italian high-end fashion accessory brand famous for its exquisite hand-made enamel craftsmanship, opened a flagship store on JD.com

“POLINA ELVIDO is a great addition to our accessory category. JD will also leverage its e-commerce capabilities to help it explore the Chinese market,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.

JD has become one of the destinations for Chinese consumers to buy luxury products, a development that has been reflected by its sales performance during this year’s Singles Day Grand Promotion. From November 1st to 11th, sales of JD luxury products increased by more than 100% year-on-year. The number of consumers making their first luxury purchase on JD increased 279% year-on-year, and Generation Z consumers entering the world of JD Luxury increased 200% year-on-year. Sales of the accessory category alone increased by 213% year-on-year on November 1st.

 

(zhanghui36@jd.com)

JD’s Successful C2M Cases in Computer and Digital Products

by Rachel Liu

One of the most important practices of JD’s smart supply chain technology is C2M (Consumer-to-Manufacturer). During the annual JD Y Open Day, a summit held by JD’s Y business team which focuses on supply chain technology, the JD Computer and Digital Products team introduced several C2M cases in which JD and brands jointly designed and launched products based on JD’s comprehensive customer insights.

JD’s customer insights can precisely recognize customers’ changing demands and help brands improve their products accordingly. When children’s education shifted online under COVID-19, JD suggested Baidu add education-related functions to its popular Xiaodu smart speaker. Under JD’s guidance, Baidu changed the size of the screen on the speaker from 6-inch to 8-inch, as it’s better for children’s eyesight. It worked with Xue’ersi (学而思), China’s leading online education company, to integrate its online courses into the speaker. The speaker can also be used to play stories for children and look up English words. The product was quickly sold out on its first day on the market, and became the most hot-selling product in the category.

Another highly popular C2M product on JD is curved monitors. JD big data found that many customers, especially fans of computer games, were searching for keywords such as “curved monitor”, “high-resolution” and more. Products reviews show that many customers were hesitating to buy high-end monitors because of the high price. Seeing the trend, JD worked with upstream display manufacturers to design curved monitors with lower prices. Through optimizing the procurement and manufacture process together with JD, manufacturers saw the production cost of the monitors decrease 40% and profit increase 20%. As a result, customers were also able to enjoy the high-end monitors at 50% of the previous price. The time needed to bring the monitors to market was shortened to six months, while the process usually takes eight to 12 months. Since the beginning of 2020, sales of curved monitors on JD reached RMB 200 million yuan.

Another C2M example is the ASUS Tianxuan gaming laptop, designed specifically for game and cartoon lovers. The product is now the top 3 best-selling gaming laptop on JD. Under JD’s advice, the brand designed a cartoon figure as the product ambassador to attract young customers.

Ecovacs and JD jointly designed a sweeping robot with a mopping function, as Chinese families usually doesn’t use carpets. Although the new robot is twice as expensive as the old sweeping robots, it is very popular on JD and consistently ranks top 10 in the category.

In the future, JD is eying more detailed and scientific C2M analysis. “We discovered that customers of computer and digital products attach more importance to the products configuration. So, we set a parameter for each factor that may impact customers’ shopping decisions and quantify the analysis process, to see what factors to focus on when we develop new products,” said Aqiang Qin, head of supply chain management, JD Computer and Digital Products. “We are also trying to make connections between different categories to explore new marketing opportunities. For example, we found that the customer profiles of LG and Dell are highly similar, including customers’ ages and the scenarios in which they use the products. It’s very useful to put the two brands together for analysis, and this gives us more opportunities to develop.”

 

(liuchang61@jd.com)

JD Reserves Exclusive Service Zones for Elderly People in Its Offline Stores

by Yuchuan Wang

JD has set up exclusive service zones to ease the shopping experience for the elderly in its nationwide offline stores including JD Home Appliance stores, JD Computer and Digital stores, JD Pharmacy, Seven Fresh, JD Convenience stores and more.

Technology is making people’s lives even more convenient and comfortable. “But for most elderly people, they may have been isolated from many life scenarios due to the difficulties of using intelligent technology,” said Jun Liu, head of JD Home Appliance stores. “In order to give the elderly equal rights to enjoy the convenience brought by technology and smart devices, JD is launching exclusive service zones in offline stores.”

JD is launching exclusive service zones in offline stores.

JD’s staff will facilitate and educate elderly people with shopping procedures and usage of smart products, such as providing help in using digital products and home appliances, data downloads, digital payments, online ordering and more. In JD Pharmacy, staff will also provide detailed knowledge of medicines, and help the elderly navigate using the app to buy medicine and consult doctors online.

 

(yuchuan.wang@jd.com)

Posted in ESG

JDD Series: Key Takeaways from JD Executives

by Ling Cao and Ella Kidron

 

Jon Liao, CSO of JD.com gives keynote speech at JDD, explaining that supply chain is the unchangeable core advantage for JD amidst a changing environment.

JD’s supply chain efficiency has already made significant contributions in China, while there is still a way to go. He explained, “If we compare today’s 14.7% with Europe and the US where the number is less than 10%, we see that we still have a huge amount of room to improve efficiency, which is why we need to build new infrastructure in the future.”

In the industrial internet era, Liao shared that based on the digital and intelligent supply chain infrastructure that JD is going to build, the company wants to achieve three objectives in the next 10 years: 1) empower the real economy, 2) improve efficiency among industries, and 3) promote environmentally friendly programs.

 

Dr. Bowen Zhou, Chair of JD Technology Committee, speeches at JDD, sharing that advanced technology will drive intelligent supply chain digitalization.

Dr. Zhou shared, “What we are most certain of is that the industrial transformation will be promoted through emerging technologies, such as AI and cloud computing.” He also predicted that by 2030, all companies worldwide will have been transformed into technology companies.

At the event, Dr. Zhou also joined other JD executives to unveil the launch of JD Explore Academy, which will explore digital and intelligent frontline technologies. JD will also recruit global talent to join its team in these fields.

 

Lei Xu, CEO of JD Retail, stresses the fact that JD Retail itself is a digital and intelligent company based on supply chain.

Xu said, “Through there are many uncertainties this year, JD Retail has gained high quality growth in first three quarters in terms of revenue and users. The digital and intelligent supply chain made a crucial contribution.” He added that ensuring growth is the key focus when everything is uncertain. Xu shared that using digital and intelligent solutions to power retail is a certain way to improve the business. It can provide growth at both the supply and consumption ends.

 

Shengqiang Chen, CEO of JD Digits, shares how digital technology can benefit real economy.

Chen shared that “smart city” is the best arena for digital technology application.  He shared that JD Digits has built a modern city management platform, which can help local governments improve efficiency. Based on the platform, JD Digits helped Nantong, Jiangsu province build China’s first modern command center.

 

Zhenhui Wang, CEO of JD Logistics, gives keynote during JDD, sharing that digital and intelligent supply chain transformation is the “must be done” thing.

Wang said, “Technology innovation is the key factor in the current situation. Digital and intelligent supply chain transformation is the ‘must be done’ thing.” He added that JD Logistics will work with partners to promote this transformation and transformation.  The company will open itself to find new opportunities, and contribute its value to supply chain for all industries.

 

lingcao@jd.com;ella@jd.com)

JD Launches Smart Supply Chain Open and Synergy Platform

by Ling Cao

JD has released a smart supply chain open platform. The announcement was made during JD’s second annual Y (JD-Y is JD’s supply chain innovation division) Open Day held in the company’s headquarters in Beijing today. The event gathered partners and experts in supply chain to discuss industry developments and share case studies. The platform targets an ecosystem approach to optimizing cost, efficiency and experience through the supply chain. JD aims to work with 80% of its brand partners through the platform in next three to five years.

Chen Lin, vice president of JD.com and head of the company’s ecosystem business said, “JD will insist in an open attitude. Only in this way can we build a shared ecosystem. We will also continue to serve clients inside and outside JD.”

Chen Lin speaks at JD Y Open Day

Chen Lin speaks at JD Y Open Day

Lin shared that the most uncertain thing is customer demand,and addressed that JD needs agile supply chain infrastructure. He said, “The future of supply chain has three characteristics, demand-driven, open and synergetic, and agile and responsive. Companies need to focus on these three aspects to improve overall efficiency.”

Chinese office products brand Deli has cooperated with JD in supply chain synergy programs, leveraging JD’s technologies such as its end-to-end replenishment system. During the latest Singles Day Grand Promotion, Deli’s sales increased 53% YoY, and inventory turnover days were reduced by 13% YoY.

During the event, JD also emphasized the C2M (consumer-to-manufacturer) trend. Among the first group of enterprises who have tried C2M programs, JD has worked with over 1,000 brands on C2M initiatives, covering over 900 categories. Going forward, JD will continue to invest in C2M, building specific innovation center for key categories.

One of the category is small appliances. JD said it will build a small appliances C2M innovation center with over 500 brands. Qianqian Tan, general manager of JD’s small appliances said, “We will co-build products with brands who share the same perspective on innovation. Based on big data, we will tailor the new products based on specific need, promoting the consistent growth for small appliances.”

Qianqian Tan speaks at JD Y Open Day

Qianqian Tan speaks at JD Y Open Day

One case study is the cooperation with Midea. Dr. Max Shen, supply chain chief scientist of JD.com shared how the team leveraged JD’s technologies such as big data and supply chain model to suggest to Midea to emphasize health-related characteristics in their JD C2M baby and maternal refrigerator. The move resulted in significant sales growth. Wei Liao, supply chain operation head for Midea’s China region also praised the cooperation with JD, and shared his view, “We will bring the experience and efficiency improvement suggestions in supply chain programs to Midea’s sales team which will enable us to create more value and achieve synergetic cooperation.”

Wei Liao speaks at JD Y Open Day

Wei Liao speaks at JD Y Open Day

 

(ling.cao@jd.com)

JDD Series: JD’s End-to-End Replenishment System Endorsed by Top Industry Journal

by Ling Cao

During JD’s fourth annual tech summit JD Discovery (JDD) held on November 25th in Beijing, JD has shared plans to build a digital and intelligent supply chain. JD-Y, JD’s supply chain R&D unit (focused on supply chain innovation) shared a relevant breakthrough and application regarding its self-built industry-leading end-to-end replenishment model (E2E model).

A paper on the model has been accepted and to be published soon by Management Science, a world-leading scholarly journal within INFORMS, an international association for professionals in operations research and analytics, which publishes scientific research on the practice of management. The journal has also been named top 20 journals valued by business school deans and academic program directors from BusinessWeek.

Dr. Max Shen, supply chain chief scientist of JD.com shared, “Our E2E model shortens the decision process and provides an automatic inventory management solution with the potential to generalize and scale. The concept of E2E, which uses the input information directly for the ultimate goal, can also be useful in practice for other supply chain management.”

Dr. Max Shen, supply chain chief scientist of JD.com

Dr. Max Shen

Specifically, the model can realize self-learning. Applying deep learning technology in JD’s real scenarios enables the company to achieve automatic merchandise replenishment based on historical sales performance without the need for sales forecast.

JD tested this model with the oil and condiments categories. After monitoring the effects for four months, JD saw that online product availability improved 0.5%, while the inventory turnover days reduced 2.8.

The future of supply chain is demand driven, open, synergetic, and agile. JD aims to build up and open its capabilities with industry partners. This model is a best practice example of how frontier technology can be applied in real scenarios.

 

To get the full paper, pls contact: ling.cao@jd.com

JDD Series: Upgrading Both Software and Hardware for the “Internet + Health” Business

by Vivian Yang

JD Health launched a digital pharmacy management software platform (药京通, literally means Pharmacy by JD’s Track) that is tailored to the needs of pharmaceutical retailers. The announcement was made during JD’s global technology summit “JD Discovery” (JDD) on November 25th.

Many drug stores have faced problems of high cost and complicated operations of SaaS (software-as-a-service) systems that lack internet connection, and ability to track after-sales services and handle e-prescriptions. JD Health’s system is created to tackle these pain points through creating a digitalized and intelligent platform that connects both upstream pharmaceutical suppliers and downstream sales scenarios, aiming to improve operational efficiency and service quality for pharmacy owners.

The system is open for multiple scenario such as the smart supply chain module and warehouse store module, and supports customized development. So far its digital capacities are able to empower six areas of JD Health’s businesses, including its B2B pharmaceutical procurement platform, O2O fast medicine delivery services, drug stores with e-prescribing, big data analysis, mobile mini app for drug stores and smart health checkup hardware.

For offline stores, the system provides digital support for medicine procurement, sales management, membership management, pharmaceutical services, compliance management and smart store control management.

Take the medicine procurement management as example. Leveraging the system’s AI algorithm on information, capital and logistics resources optimization as well as its channel integration abilities for procurement planning and order placement drug stores can easily achieve zero-cost stocking, zero-inventory burden and intelligent procurement.

During the JD Discovery summit, JD Health and JD IoT jointly released a smart speaker product called “family doctor guardian star” (家医守护星) integrated with JD Health’s telemedicine service program “Family Doctor”. With this speaker, customers can use voice command to call their designated general practitioner under this program for video or telephone consultations and make face-to-face appointments. Moreover, the speaker can be connected with other health monitoring devices like sphygmomanometers, blood glucose meters, smart watches and more, to push medication reminders, track body monitoring data and send health analysis reports in real time, or on a weekly or monthly basis.

 

(vivian.yang@jd.com)

JDD Series: JD Unveils Four New Enterprise-level Products

by Ling Cao and Ella Kidron

JD has launched four new enterprise-level products, which will be applied in retail, logistics, finance, education and management. The announcement was made at JD’s fourth annual tech summit JD Discovery (JDD), held on Nov. 25th in Beijing.

The products are: 1) a retail cloud ecosystem; 2) a digital supply chain platform; 3. a smart human-robot interaction platform; and 4) a modern city management system.

Jon Liao, chief strategy officer of JD.com said during JDD, “JD has accumulated experience in merchandise and logistics supply chain and built world-leading supply chain infrastructure, which will continue to optimize cost, efficiency and experience.”

Jon Liao, CSO of JD.com gives keynote during JDD

Jon Liao, CSO of JD.com gives keynote during JDD

One of the products is a retail cloud ecosystem, which combines capabilities in technology, business, data and user management, and opens them to partners, providing enterprises and institutions with integrated services. For example, JD’s retail cloud has helped one large automotive company to build marketing platform covering viewing and purchasing, as well as auto aftermarket services, helping the client go digital.

JD has built a nationwide logistics network based on technology. At the conference, the company released a digital supply chain platform, which provides solutions for enterprises covering comprehensive supply chain management, especially in the areas of supply chain design, planning and execution, covering industries, including fast-moving consumer goods (FMCG), automotive aftermarket, home appliances and more. Leveraging the platform, JD helped Amway reduce logistics cost by 10%, and shorten inventory turnover days from 75 to 45.

JD has also launched a smart human-robot interaction platform, including smart customer service, which serviced customers 320 million times during the latest Singles Day Grand Promotion, among which the intelligent marketing guide increased conversion rate for the Haier flagship store on JD by 42%.

In addition, JD Digits announced a modern city management platform. Based on JD Digits’ intelligent city operating system, the platform can help local governments improve efficiency. Based on the platform, JD Digits helped Nantong, Jiangsu province build China’s first modern command center.

During the conference, JD also announced the establishment of JD Explore Academy, which will explore digital and intelligent technologies in AI, quantum computing, data science, engineering and management, decentralized computing, scientific research ethics, as well as science and art. JD will also recruit global talent to join its teams in these fields.

JD Explore Academy launch ceremony during JDD

JD Explore Academy launch ceremony during JDD

Bowen Zhou, Chair of the JD Technology Committee shared at the conference, “In 2030, all enterprises will be technology-based.” He added that technologies such as AI, big data, and cloud computing will bring the most certainty and opportunities.

Bowen Zhou, Chair of JD Technology Committee addresses audience during JDD

Bowen Zhou, Chair of JD Technology Committee addresses audience during JDD

 

(ling.cao@jd.com; ella@jd.com)