CHANEL Official Flagship Store Debuts on JD.com with Exclusive Beauty Launches for Gifting Season

Posted on by Yuchuan Wang

As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.

On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.

The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.

The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.

Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.

 

(yuchuan.wang@jd.com)

JD.com and Müller deepen cooperation in cross-border trade in China

Posted on by Vivian Yang

At the China International Consumer Products Expo on April 14 in Hainan, JINGDONG Cross-Border (JD Cross-Border), the import platform of JD.com, announced a partnership with the German retail group Müller and its brand and service partner MAAT. The collaboration aims to further develop the presence of selected Müller assortments on JD.com and to increase their visibility through additional sales channels in Hainan.

The official Müller Overseas Flagship Store was recently launched on JD.com, offering Chinese consumers access to a curated selection of high-quality European products, particularly in the beauty and personal care categories. The assortment is complemented by selected suitcases and backpacks. The focus is on quality and authenticity, with the long-term goal of reflecting Müller’s department store character in a digital environment.

“Through our flagship store on JD Cross-Border, we aim to make selected products — primarily sourced from Europe — available to the Chinese market, while leveraging JD.com’s established strengths in logistics, service quality, and market access,” Müller stated. “This enables us to consistently deliver on our commitment to quality and reliability within this sales channel.”

In addition to its online presence, Müller will also be represented with selected products through partner structures in the JD Cross-Border Duty-Free Store in Haikou, which entered its trial phase at the beginning of 2026. The store offers an internationally oriented product range and specifically targets the growing consumer market in the Hainan Free Trade Port.

JD Cross-Border noted the strategic value of the partnership for JD.com’s over 700 million users. “Our collaboration with Müller is designed to help international retailers and brands navigate the complexities of the Chinese market while offering our customers a more diverse portfolio of premium goods. This expansion into the duty-free sector in Hainan is a key innovation in our efforts to drive offline engagement through online traffic, creating a more holistic and immersive shopping journey.”

As Müller’s general agent in China, MAAT is responsible for the operational implementation of the partnership. “Our goal is to effectively integrate cross-border and offshore channels while ensuring a consistent, high-quality brand experience,” MAAT stated.

JD Cross-Border is supporting the collaboration as part of its “10 Billion GigaGrowth Plan,” which aims to facilitate international brands’ market entry and gradual business expansion in China. With its infrastructure, market reach, and local expertise, JD Cross-Border positions itself as a platform partner for sustainable growth in cross-border trade.

 

(vivian.yang@jd.com)

Science Over Hype: JD Health’s New Standard for Smarter Supplement Shopping

Posted on by Vivian Yang

In the rapidly evolving and increasingly popular health and wellness landscape, JD Health is setting a new benchmark built on three core pillars: professionalism, rigor, and safety. In response to a marketplace often clouded by anecdotal trends and information gaps, JD Health is moving beyond traditional quality checks to provide a more definitive framework for efficacy and trust.

On April 3, JD Health officially pioneered the industry’s first “Science-Based Evidence” (SBE) Nutrition Certification. Developed specifically for JD Health’s first-party (1P) model—where the platform directly manages its own self-operated product inventory—this initiative marks a strategic shift from conventional retail toward a high-standard, evidence-led ecosystem.

Here is how JD Health is integrating scientific rigor across its entire value chain to reshape the future of wellness retail.

1. Vetting with Precision: The 1P Advantage

The foundation of JD Health’s quality assurance lies in its robust first-party (1P) supply chain. By maintaining direct, deep-rooted partnerships with official brands, the platform ensures authenticity at the source. JD Health’s procurement teams visit research centers and production facilities of nutrition brands. This allows for a firsthand evaluation of R&D capabilities, clinical evidence, and manufacturing integrity, ensuring that only products meeting elite internal standards enter the self-operated inventory.

2. Global Sourcing with Local Oversight

To meet the rising demand for international health solutions, JD Health has built a sophisticated cross-border quality control network. Leveraging overseas local teams and a dual-track supply chain of multilingual buyers, the platform uses a “Direct Sourcing” model that now spans key markets in Asia, Oceania, the Americas, and Europe.

By identifying high-potential products in specialized segments—such as bone health, cardiovascular care, and advanced vitamin formulations—JD Health provides a secure gateway for consumers to access cutting-edge global supplements with confidence.

3. A Science-Backed Framework Across 17 Categories

JD Health has established the “JD Good Nutrition” standard, an expansive system currently covering 17 core categories, including protein powders, fish oils, and probiotics for both adults and children. The new SBE certification adds a critical layer of scientific validation to this framework. All certified products must pass rigorous third-party laboratory testing before listing and are subject to continuous monitoring through spot checks and quarterly audits.

Furthermore, JD Health’s experts verify efficacy by cross-referencing clinical research from leading global journals and authoritative medical reports.

4. Human Expertise Meets AI Empowerment

To solve the “paradox of choice” where consumers struggle to know what to buy or how to use it, JD Health has introduced a comprehensive professional service matrix. Customers have 24/7 access to certified nutritionists for real-time consultation via the JD.com app.

This human expertise is amplified by “Citrus”, JD Health’s own medical large language model. By tapping into a vast library of evidence-based nutrition data, this AI-powered assistant has already supported over 20 million interactions, offering personalized nutrition plans and data-driven product comparisons tailored to individual health profiles.

 

The launch of the SBE certification is a cornerstone of JD Health’s long-term strategy to professionalize the wellness sector. By doubling down on scientific rigor within its self-operated category, JD Health is simplifying the decision-making process for millions of families while providing a high-caliber platform for global brand partners.

As a healthcare industry leader, JD Health remains dedicated to pushing the boundaries of quality and expertise, ensuring that the future of health consumption is defined by transparency and scientific integrity.

 

(vivian.yang@jd.com)

JD.com Redefines Durian Offering in China with Industry-First “Guaranteed 5-Lobe” Quality Benchmark

Posted on by Vivian Yang

JD Fresh, the fresh produce arm of JD.com, officially kicked off its Thai durian season on April 24 with a launch ceremony and orchard livestream in Chanthaburi, held in collaboration with CP Fresh. This event marks the start of an extensive import campaign to bring this year’s bumper harvest directly to the Chinese market. By deepening its “Direct Sourcing” and “Whole-Orchard Purchasing” models, JD Fresh is actively driving the durian trade forward, ensuring a stable, premium, and cost-effective supply for China’s rapidly expanding market.

From “Pot Luck” to Guaranteed Quality

China has emerged as the world’s largest durian consumer, with demand projected to reach nearly 2 million tons in 2026. As the market matures, consumer preference is shifting from sheer volume to premium quality and variety.

To address a long-standing industry pain point—the “pot-luck” nature of durian where pulp yield is often unpredictable—JD Fresh has introduced the industry’s first “Guaranteed 5-Lobe” offering for Monthong durians. This premium tier features fruit harvested exclusively from trees aged 10 years or older. Because typically only one out of every 100 durians meets such rigorous criteria, JD Fresh leverages its massive procurement scale and rigorous end-to-end quality control to maintain a consistent supply of this rare grade.

To ensure a risk-free experience, JD Fresh backs its quality standards with a comprehensive guarantee: if a durian falls short of the specified lobe count, the platform provides compensation for each missing lobe. Furthermore, JD Fresh offers full refunds for issues such as unripened fruit or spoilage, providing consumers with end-to-end protection from purchase to opening.

Beyond the staple Monthong variety, JD Fresh is using its direct-from-source advantage to introduce niche, high-value varieties once difficult to find in China. Rare cultivars such as Kradum, Ganyao, Benjamany, Sarika, Lin Lablae, and Long Lablae are now being brought to market to satisfy the increasingly sophisticated palates of Chinese connoisseurs.

Direct Sourcing & Whole-Orchard Purchasing

To ensure price competitiveness and peak freshness, JD Fresh has moved away from traditional multi-tiered distribution in favor of a full-link, direct-import model. The company stations its own specialized sourcing teams year-round in Thailand’s core production regions to oversee the entire process.

“This year marks our first true realization of full-link direct sourcing,” said a senior buyer from JD Fresh. “Since mid-March, our teams have been on the ground in Thailand, monitoring every stage from harvesting and factory processing to cold-chain dispatch. This end-to-end oversight ensures every fruit delivered to China meets our strict quality promise.”

Logistics are further optimized via the China-Laos Railway’s “Lancang-Mekong Express” cold-chain service, which significantly reduces transit time across borders. Upon arrival in China, JD.com’s automated processing centers use AI-assisted sorting systems to streamline grading and packaging, delivering fruit to consumers faster and at more accessible price points.

CP Fresh Partnership and Local Economic Impact

Complementing its independent direct-sourcing infrastructure, JD Fresh continues to build on its decade-long strategic partnership with the CP Group. By collaborating with CP Fresh, JD Fresh integrates its digital retail expertise with CP Fresh’s local production strengths to further diversify the premium Thai produce available to Chinese consumers.

Central to JD Fresh’s impact on the ground is its sustainable “Whole-Orchard Purchasing” model. Unlike traditional buyers who may only “cherry-pick” top-tier fruit, JD Fresh utilizes its multi-channel retail ecosystem to absorb an orchard’s entire output. By directing size-graded durians to different sales channels within the JD network, the company ensures that every grade of fruit is effectively consumed. This comprehensive approach provides Thai farmers gain greater certainty and assured income, promoting sustainable long-term growth for local agricultural communities.

As the Chinese durian market enters a new era of transparency and premiumization, JD Fresh remains committed to strengthening its Southeast Asian fruit supply chain, transforming high quality standards into scalable commercial capabilities that benefit both producers and consumers.

 

(vivian.yang@jd.com)

A Shield for Brand Growth: JD.com’s Efforts to Intellectual Property

Posted on by Vivian Yang

At JD.com , we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it.

For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we’re working behind the scenes to keep brands’ intellectual property (IP) secure.

A Proactive “Digital Shield”

We don’t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a “Smart Shield” that monitors and intercepts potential infringements in real-time.

By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure.

Proven Impact, Global Reach

Numbers speak louder than words. To date, JD.com’s IP protection initiatives have achieved:

• 240,000+ IP items successfully safeguarded.

• 50,000+ rights holders supported, including nearly 3,000 international ones.

• 4,800+ Geographical Indication (GI) trademarks protected worldwide.

Strength in Numbers: Our Global Network

Protecting IP is a team sport. We’ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance.

From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone.

Our brand partners’ growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We’re here to provide the solid ground you need to innovate, grow, and thrive in the global market.

Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html

(vivian.yang@jd.com)

JINGDONG Industrials Upgrades JoyIndustrial LLM: From Digital Tools to Intelligent Industry Experts

Posted on by Vivian Yang

JINGDONG Industrials (also known as JD Industrials), the industrial supply chain technology and service provider under JD.com, has launched a new era of digital transformation. On April 9, the company announced a major upgrade plan to its proprietary industrial large language model (LLM), JoyIndustrial. This update marks a significant leap from version 1.0’s “AI tools” to version 2.0’s “Intelligent AI Industry Experts.”

This evolution moves beyond traditional software that relies on constant manual prompts and isolated processes. These new AI Industry Experts are designed to manage complex tasks and full-scenario applications by integrating deep industry knowledge with advanced algorithms. The 2.0 system can oversee the end-to-end lifecycle of product selection, logistics fulfillment, and after-sales service. By proactively identifying needs and driving organizational synergy through a unified industrial supply chain language system, this technology enables the industrial backbone—from designs and factories to application scenarios—to operate with unprecedented efficiency.

“We are moving beyond the phase where AI is simply a digital assistant,” said a spokesperson for JD Industrials. “With the transition to AI 2.0, we are providing our partners with a virtual team of experts that truly understands the intricacies of industrial business. This shift handles the heavy-lifting of complex data, allowing human professionals to focus on higher-value work. Our goal is to help companies reduce costs and improve compliance while transforming the industrial workplace into a more efficient and fulfilling environment.”

The tangible benefits of this human-centric AI innovation are already evident in daily operations through several JD Industries’ AI Industry Experts, for example:

  • IndLens (工品查): This specialized AI-powered platform identifies and manages industrial product data. It has transformed tasks that once took human teams months of tedious work into a process completed in mere hours. By utilizing a virtual team of 27 AI agents, the platform has increased human efficiency tenfold, protecting workers from the burnout often associated with massive manual data entry.
  • AI Shopping Guide: In the procurement sector, this tool is redefining how businesses source supplies. Merging expert knowledge with the LLM, it helps shorten decision-making time for customers by 70% and reduces the risk of ordering incorrect parts by 60%.
  • Jingbei Cloud (京备云): This spare parts operation and maintenance platform enables remote expert inspections via mobile devices. This not only improves inspection efficiency by up to 50% but also significantly cuts corporate travel costs, allowing technicians to solve problems without the exhaustion of constant transit.

Looking ahead, JD Industrials envisions an even more integrated ecosystem. The company plans to evolve these experts into an “AI Superbrain” (3.0), creating a fully synchronized digital infrastructure for demand, inventory, and fulfillment. Over the next five years, JD Industrials is committed to building high-quality, standardized industrial datasets that advance LLMs and integrated applications, ensuring that technology continues to drive global industrial progress and meaningful workforce experience in tandem.

 

(vivian.yang@jd.com)

Zadig&Voltaire Debuts at China Fashion Week with a Real-Time “Shop the Runway” Launch via JINGDONG Cross-Border

Posted on by Vivian Yang

On March 25, Parisian fashion house Zadig&Voltaire made its official debut at China International Fashion Week (Spring 2026) at the historic Prince Jun’s Mansion in Beijing. In a move that blends high fashion with digital agility, the brand partnered with JINGDONG Cross-Border, the cross-border import business under JD.com (also known as JINGDONG), to launch its latest collection simultaneously with the runway show. This “See Now, Buy Now” integration allowed consumers in China to purchase global runway looks in real time through the advanced fulfillment infrastructure of JD.com.

The Autumn/Winter 2026 collection, the first under Creative Director Dan Sablon, combines the brand’s signature “new cool” style with a modern fashion sense. Known for its rebellious elegance and high-quality fabrics, Zadig&Voltaire’s effortless luxury is now easily available in JD.com’s app. Customers who want the latest runway styles can simply visit the Zadig&Voltaire Overseas Flagship Store on JINGDONG Cross-Border channel and shop the 2026 looks with one click.

The collaboration represents a flagship execution of JINGDONG Cross-Border’s “10 Billion GigaGrowth Plan,” an initiative designed to introduce 1,000 new premium international brands to the Chinese market. By managing the entire journey from overseas sourcing to bonded warehousing, and leveraging China’s unique cross-border e-commerce policies with last-mile delivery, JINGDONG Cross-Border allows brands to accelerate entry to China. This ecosystem ensures total product authenticity at high-efficiency and bridging Chinese fashion shoppers with global fashion updates.

The partnership also extends into an immersive offline experience to deepen consumer engagement. From March 27 to April 12, Zadig&Voltaire are collaborating on a pop-up store with JD.com at Shanghai’s Xintiandi, a premier fashion landmark where historical culture meets modern commerce. This physical touchpoint allows consumers to experience the textures and craftsmanship of the collection firsthand.

This collaboration highlights JD.com’s commitment to providing a seamless and trusted gateway for global brands to thrive in China. By combining digital innovation with local cultural resonance, JD.com continues to redefine the boundaries of cross-border retail and premium fashion.

Get in touch with us for partnership opportunities: https://corporate.jd.com/forPartners

 

(vivian.yang@jd.com)

JD.com Leads 48 Partners to Launch Quality Alliance to Elevate China’s Pet Care Ecosystem

Posted on by Vivian Yang

China’s pet industry is entering a new chapter of sophisticated growth. As pets are increasingly cherished as vital family members, the demand for premium products and ethical services has reached an all-time high. On March 18th, 2026, JD Pet, a division of JD.com (a.k.a JINGDONG), joined forces with 48 leading organizations—including Royal Canin, Myfoodie, Pure Natural, Boehringer Ingelheim, Ringpai Pet Hospital, AllianzJD and PICC (People’s Insurance Company of China)—to establish the Pet Industry Quality Ecosystem Alliance and lead this transformation.

The initiative represents the most ambitious collaborative effort in the history of China’s pet sector. By bridging the gap between manufacturing, retail, healthcare, and insurance, the Alliance aims to dismantle industry barriers and create a transparent, high-standard experience for pet owners nationwide.

A Vision for Value-Driven Excellence

The Chinese pet market has evolved from a niche segment into a multi-billion dollar powerhouse.  However, rapid scaling requires a shift in focus from mere volume to long-term quality. In a joint open letter, the Alliance members emphasized a move away from price-driven competition toward “value-driven excellence.”

“Our industry is built on love and the sanctity of life,” the Alliance stated. “As professionals, we have a collective responsibility to ensure that every pet receives the care they deserve and every owner enjoys total peace of mind.”

Six Pillars of Commitment and Quality Growth

To support this high-quality development, JD Pet linked up with all partners to introduce six major initiatives designed to reshape the pet care experience:

  1. Guaranteeing Food Safety and Quality: JD Super, the supermarket division, is anchoring consumer trust by introducing a bold “100x Compensation” pledge for its ” gold-label” selective self-operated pet food. Should a product’s ingredients be found inconsistent with its label or fail to meet national safety standards, JD Pet will compensate the customer 100 times the purchase price. Simultaneously, JINGDONG Cross-border, the import business platform, is leveraging its global sourcing network to curate products from 21 countries that strictly adhere to international AAFCO and IFS standards, ensuring 100% authenticity from the source.
  2. Standardizing the Live Pet Trade: To address the traditional lack of transparency in online pet purchasing, JD Pet is launching the “Internet Enterprise Standard for Pet Trading.” This comprehensive framework establishes rigorous protocols for health certifications, genetic identification, and ethical sourcing. By standardizing the process from selection to delivery, the initiative ensures that every “furry friend” arrives at its new home healthy and verified.
  3. Enhancing Specialized Logistics: Recognizing that transportation is a critical touchpoint for animal welfare, JINGDONG Logistics is utilizing its robust and specialized infrastructure to build a dedicated pet transport network. This includes the pilot launch of “Pet Houses” for comfortable transit, the use of custom climate-controlled vehicles, and the deployment of professional care teams trained to monitor pet well-being and minimize stress throughout the journey.
  4. Integrating Professional Healthcare Services: JD Health is centralizing care through a specialized “Consult-Test-Treat-Insure” ecosystem. The platform provides immediate access to licensed veterinary consultations, convenient home testing kits, and the industry’s most extensive range of pet medications. To ensure consumer confidence, JD Health is also introducing a “Refund if Ineffective” policy for self-operated medications. Furthermore, JD Health is synchronizing these digital tools with a network of over 11,000 professional offline pet hospitals, facilitating a seamless transition from online light-symptom consultations to offline specialized treatment.
  5. Advancing Transparent Insurance Solutions Innovation in financial protection is being led by JD Insurance, which is launching a 365-day New Pet Medical Insurance plan featuring direct settlement at 1,000 hospitals and 100% reimbursement ratios. Beyond this specific product, JD.com is joining forces with major insurers—including PICC, CPIC, PingAn, AllianzJD, and ZhongAn—to issue a collective call for the entire industry to develop insurance products that truly align with pet owners’ needs, moving away from complex clauses and difficult claims processes.
  6. Expanding Holistic Life Services to support pet owners in their daily routines, JD Home Serviceshas expanded its specialized offerings to multiple cities. These services include professional in-home feeding and medical-grade deep cleaning specifically designed for pet-owning households. By standardizing these high-frequency services, JD is ensuring that pet care is integrated seamlessly into a modern lifestyle.

The Pet Industry Quality Ecosystem Alliance is a true commitment. By aligning the interests of manufacturers, healthcare providers, and retailers, JD.com is fostering a marketplace where quality-focused brands can thrive, and consumers can shop with absolute confidence. We believe that when we protect the well-being of pets, we protect the warmth and happiness of the homes they live in.

 

(vivian.yang@jd.com)