Feb 10, 2021|
Prepared Food and Ready-to-Cook a Key Trend of this Year’s CNY
by Ella Kidron
Ready-to-cook Chinese New Year specialties are receiving a fair amount of attention this year. Many Chinese consumers are preparing for an unconventional CNY celebration, having opted to spend the holiday in the cities where they work rather than traveling.
Learn more about Chinese New Year dishes: Happy Chinese New Year Episode 1: https://www.youtube.com/watch?v=l-8vMAorqLg
As data released by the JD Big Data Research Institute on Feb. 9 indicates, sales of prepared versions of Chinese New Year dinner must-haves are significantly higher than before. Sales of a one-person serving of the traditional delicacy Buddha Jumps over the Wall have increased four times. Some consumers have gone all out – sales of set meals of auspicious CNY dishes are up 3.5 times.
Learn more about Chinese New Year dishes: Happy Chinese New Year Episode 2: https://www.youtube.com/watch?v=9OVyw_k2gP0&t=73s
Since Laba Festival, searches for Chinese New Year’s Eve meals (年夜饭 in Chinese) have continued to rise, with search volume more than doubling that of last year (according to the lunar calendar). The meal enjoyed on the eve of Chinese New Year is known for including a rich abundance of dishes, each of which is meant to bring prosperity, happiness or other good fortune to the diners.
For example, large meatballs (often referred to as Four Happiness Meatballs, which signify family reunion and completeness) sold increased a whopping 17 times. Prepared pig’s feet increased 300%, as the pig represents wealth and that each year will be better and better. Prepared fish, which signifies surplus as the word for fish and surplus sound the same in Mandarin, increased 122% and eight treasure rice, which signifies a bountiful harvest, increased 148%.
Learn more about Chinese New Year dishes: Happy Chinese New Year Episode 3: https://www.youtube.com/watch?v=ubtEiOLhQDc&t=6s
Interest in time-honored Chinese brands to ring in CNY has not waned. Brands including Daoxiangcun, Tianfuhao and more doubled the amount sold. In particular, products from time honored brands purchased by the post-95 generation have increased 365%.
Many consumers, even those who are going to roll up their sleeves, are opting for a bit of help in the kitchen this year. Ready-to-cook products increased 160% YOY. With less travel between cities this year than previous years, one-to-two person servings of traditional dishes have seen sales increase 3.5 times. Fish Filets in Hot Chili Oil(水煮鱼), self-heating hot pot and Buddha Jumps over the Wall are the most popular. Despite the massive increase in prepared food, there are also plenty of families eager to get creative in the kitchen. Sales of air fryers, pressure cookers and crockpots, and electric whisks increased over 150% YOY.
Learn more about Chinese New Year dishes: Happy Chinese New Year Episode 4: https://www.youtube.com/watch?v=xyQANhJ7Q9s&t=46s
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD Continues One-Hour Delivery Service during CNY Holiday
