Oct 11, 2017|
Renowned Canadian Fashion Brand Ports 1961 Chooses JD’s New Toplife Platform for First Ever Online Store in China
Ports 1961, the globally renowned Canadian luxury fashion label, has chosen Toplife, JD.com’s newly launched exclusive shopping platform as the venue for its first-ever online store in China. Ports 1961 – or “Ports” – was founded by Canadian entrepreneur Luke Tanabe in Toronto in 1961 and remains beloved for its simple, elegant and high-quality collection of ready-to-wear fashion, handbags and accessories. Ports was a pioneer in the globalization of high fashion, opening stores in China as early as the mid-1990s.
Today, Ports 1961 has turned to JD’s Toplife to broaden its reach among China’s luxury consumers. Toplife is a dedicated, independent sales platform for luxury goods delivering a premium, differentiated experience to customers consistent with what they would expect in an offline store.
The news comes less than a day after JD announced the launch of its new platform, which provides discerning consumers a luxury shopping experience. Aside from Ports 1961, many marquee brands have already joined Toplife, including La Perla, Emporio Armani, Rimowa and more.
“China has long been a priority for Ports 1961 and we have had successful stores there for nearly two decades,” said Marc Boelen, VP, Head of Strategic Planning & Growth of Ports. “To continue our success, we needed to add an ideal platform like Toplife to make our online debut in the country. By partnering with JD — China’s e-commerce leader — to take our presence online, we will be able to give Chinese consumers even more convenient, specialized access to our premium designs.”
“JD is thrilled to welcome Ports 1961, a globally respected and coveted international luxury brand, to Toplife,” said Xia Ding, president of JD Fashion. “As part of this year’s luxury push, we are bringing top-notch service and a wide array of options to our increasingly sophisticated high-end consumers. Ports 1961 is an excellent addition to our growing list of renowned brands on Toplife.”
As part of the partnership, Ports 1961 has already launched its new 2017 Fall and Winter arrivals online exclusively on Toplife.