Sep 21, 2023| JD Retail
JD.com’s Agricultural Specialties Shopping Festival Records Impressive Sales, Emphasizing Quality Delivery
by Vivian Yang
JD.com held a grand ceremony of its Agricultural Specialties Shopping Festival on September 19th, which coincides with the 2023 China National Harvest Festival. Now in its second year, JD.com’s Agricultural Specialties Festival, which commenced on September 1st and continues for one month, has witnessed soaring sales across diverse agricultural products.
For example, a staggering 668 tons of crabs, sourced from 12 distinct lake regions, found eager buyers. Highlighting the efficiency of JD’s supply chain and logistics infrastructure, crabs from Suqian, Jiangsu, traveled over 2,000 kilometers, reaching a customer in Kunming, Yunnan, within just 23 hours. Furthermore, over 50,000 shoppers ordered more than 400,000 Laiyang pears from Shandong. In a single day, sales exceeded 5,800 matsutakes from Tibet, and, to date, over five tons of Yunnan macadamia nuts have been sold.
JD.com’s “10 billion yuan subsidy” initiative boosts the sales of superior agricultural products at competitive prices. This endeavor features sought-after products, including Laiyang pears from Shandong, Hui Li pomegranates from Sichuan, Yangcheng Lake hairy crabs, and Sunite mutton, resulting in collaborative ventures with over 2,000 industrial belts. This guarantees consumers direct access to the finest agricultural products, much to the satisfaction of farmers who’ve observed rising sales.
Pioneering a novel ‘direct-from-source’ delivery model, JD.com, backed by its cutting-edge digitized supply chain, eliminates middlemen, ensuring high-quality agricultural goods journey directly from farm to table. JD Retail’s stringent quality assurance and batch inspections underline the company’s commitment to product excellence.
A dedicated sea cucumber cultivation and supply base for JD Retail
In collaboration with JD Logistics, JD Retail offers an assurance: compensation for any compromised produce, ensuring a comprehensive, trustworthy post-sales experience during the festival.
At the launch, Xin Lijun, the CEO of JD Retail, highlighted JD’s decade-long dedication to refining its digital supply chain, optimizing production, endorsing esteemed brands, and advancing industrial digitalization. This holistic approach has rejuvenated modern agriculture, presenting superior agricultural goods to broad markets, thereby amplifying their intrinsic value. JD’s expansive supply chain fosters consumption equity between urban and rural markets, ensuring that even the most isolated regions enjoy premium products, fair prices, and unmatched services. Additionally, JD’s infrastructural strides have sparked quality job opportunities in rural areas, cultivating local talent through strategic industrial partnerships, entrepreneurial guidance, and skill-based training.
In recent years, JD.com has established a number of “Benfu villages” (or “March to Rich villages”) nationwide, supporting millions of farmers to increase their income by leveraging local agricultural specialties. This June, JD.com surpassed its ambitious three-year goal, generating over one trillion yuan in rural output, well before the anticipated timeline.
Sep 19, 2023| JD Logistics
JD Airlines Announces Inaugural International Cargo Flight Connecting Shenzhen and Ho Chi Minh City
September 19, 2023 – JD Airlines, the air cargo division of JD Logistics, today announced its first international all-cargo route connecting Shenzhen, China and Ho Chi Minh City, Vietnam. A B737-800BCF cargo aircraft successfully carried out the first round-trip flight today, marking a pivotal moment for JD Airlines since its operations began in October 2022.
In collaboration with airline service company CSAA, JD Airlines will operate the trade route three times a week, on Wednesdays, Fridays, and Saturdays. The route is optimized to primarily transport cross-border e-commerce parcels from China to Vietnam, while also facilitating the shipment of key agricultural exports—such as fruit and seafood—from Vietnam to China.

Leveraging the advantageous location and service capabilities of Shenzhen Bao’an International Airport, JD Airlines has successfully established an expansive air cargo network that seamlessly interconnects regions in the North, South, and East of China.
With the launch of the inaugural flight between Shenzhen and Ho Chi Minh City, JD Airlines remains committed to expanding its global reach and enhancing its international transportation capabilities. Plans are underway to explore additional international routes connecting to key markets in Southeast Asia, South Asia, South Korea, and Japan, among other regions.
Since 2017, JD Logistics has been developing its air cargo division in collaboration with airline partners. Currently, JD Logistics has an extensive network of over 1,000 air transportation routes, covering more than 100 airports worldwide. This network delivers a coverage rate of more than 95 percent for its express air delivery services across multiple cities in China. The formation of JD Airlines, previously known as JD Logistics Airlines, accommodates the growing demand for air freight services, while also enabling JD Logistics to establish a more agile, reliable, and efficient supply chain.
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