Apr 2, 2021|
SEVEN FRESH Buyers Make In-season Vegetables Accessible to Customers
by Ling Cao
During the spring period, JD’s SEVEN FRESH buyers are busily collecting in-season vegetables for customers, as data showed that customers in tier one and two markets favored them in recent years, shared Jiangtao Song, a SEVEN FRESH buyer, on Mar. 31. One of the biggest challenges, however, is that as some of the products come from lower-tier markets, making transportation a challenge.
One customer in Beijing said, “I want to buy yu qian (samara of elm tree) while I didn’t find any supermarkets selling them. I saw there were several merchants selling them online though, I failed to buy at last mostly due to the long-distance delivery will damage its freshness, merchants only deliver to places nearby.”
Part of Jiang’s job is to solve these problems for customers and make more high quality fresh vegetables accessible. Last week, he visited Hanyang county in Shanxi province, where is the place of origin for cedrela sinensis. When farmers collected the leaves from the trees in the morning, Jiang quickly organized farmers to get rid of unqualified ones and applied a pre-refrigeration process to guarantee its quality. The vegetable will then be sent to SEVEN FRESH in Beijing, traveling over 800 kilometers with the help of cold chain logistics, and be stored in special freezers. Customers can now purchase in-store even as fast as the same day the leaves have been picked.
Jiang said, “During the spring season, we are able to provide over 40 in-season vegetables to customers.” JD’s data showed that since beginning of March to now, in-season vegetables sales are over five times compared with the same period last year.
To make this happen, SEVEN FRESH buyers like Jiang will travel to Yunnan, Jiangxi, Shanxi, Shandong and other provinces from the beginning of March to late April, ensuring adequate control over the entire supply chain. JD’s SEVEN FRESH buyers are on the hunt for fresh products all year round, traveling over 200,000 kilometers per year on average to source the best for customers.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Photo Gallery: This Week at JD (Mar. 27 – Apr. 2)
