Jan 6, 2022|
SEVEN FRESH to Open 12 More Stores in Pearl River Delta in 2022
by Mengyang He
With a robust development in 2021 that ended with a year-on-year GMV growth of 95%, SEVEN FRESH, JD.com’s omni-channel fresh food store, plans to accelerate its expansion by opening 12 more stores in southern China in 2022, in the Guangdong-Hong Kong-Macao Greater Bay Area (the Greater Bay Area), and 15 more stores in northern China, in the Beijing-Tianjin-Hebei Urban Agglomeration.
SEVEN FRESH announced its development goals by the end of 2021, striving to become a top-notch chain retail brand in China within the next 5-7 years, with a primary focus on two regions, the Beijing-Tianjin-Hebei Urban Agglomeration and the Greater Bay Area. As eight stores already opened in the Greater Bay Area last year, SEVEN FRESH is expecting to have over 20 stores in the region by 2022.
“Having recorded a GMV of nearly RMB 3 billion yuan in 2021, SEVEN FRESH will set a hundred billion GMV target in the future,” noted Feng Zheng, president of SEVEN FRESH, in an interview.
As of now, SEVEN FRESH has 48 stores in 13 cities across 9 Chinese provinces plus Beijing. As SEVEN FRESH adopts the omni-channel approach, combining online and offline services, customers can receive their on-demand delivery orders within 30 minutes from nearby stores with a radius of 3 kilometers.
“SEVEN FRESH chooses the Greater Bay Area as one of the primary focuses, because the population in the region have showed the concrete demand for fresh food,” Feng Zheng added. “JD.com also has a strong supply chain foundation in southern China, with many suppliers based in Shenzhen and Guangzhou.”
Jan 18, 2025|
JD.com Unveils Exciting Gift-Giving Feature in Latest App Update
As the Chinese New Year draws near, JD.com has introduced a delightful new gift-giving feature in its latest app update, announced on January 17. Seamlessly integrated with the popular social media platform WeChat, this feature harnesses JD.com’s supply chain strength to give consumers a fresh and engaging way to celebrate the festive season.
To use this feature, users simply search for “JD Gift” on the JD app homepage. After selecting a gift, they can click the send button on the product details page, personalize a gift card with a heartfelt message, and share it directly with a friend on WeChat. The recipient only needs to enter their delivery address—no extra steps required—and can track the delivery progress of their gift in real time.
One of the standout features is the innovative “Group Gift” option. This option allows users to purchase multiple gifts at once, bundle them into a single card, and send the card to a WeChat group. Group members can then participate in a lucky draw to randomly claim different gifts, adding an extra layer of fun and excitement to holiday interactions.
The gifts available through this feature are sourced from JD’s self-operated product range, ensuring quality and peace of mind for both givers and receivers.
In addition, JD Logistics will continue its tradition of delivering during the Spring Festival for the 13th year in a row, guaranteeing that gifts will arrive on time, even on Chinese New Year’s Eve and New Year’s Day.
Since December 24, 2024, during JD’s Chinese New Year Grand Promotions, users can enjoy special discounts, including a daily 60 RMB subsidy and interest-free installment plans, making the gift-giving experience both economical and rewarding.
This feature is part of JD’s recently revamped app, which is designed with a focus on enhanced user experience. The update includes a more intuitive homepage, a personalized message center, optimized product detail pages, smarter search recommendations, and advanced artificial intelligence technology, all tailored to meet the diverse needs of users more effectively.
At this year’s grand promotion, JD.com is spearheading China’s largest “Send New Year’s Gifts to Your Hometown” campaign. This initiative encourages people across the country to send thoughtful gifts to their hometowns and loved ones. Leading by example, JD.com’s founder and chairman, Richard Liu, has already sent over 50,000 gifts to his hometown of Guangming Village in Suqian, Jiangsu Province, capturing widespread attention and inspiring enthusiastic participation from users nationwide.
(vivian.yang@jd.com)
Jan 11, 2025|
JD Super Honored as 2024 “Annual Responsible Brand” by CHINA PHILANTHROPIST for Mother and Baby Care Initiatives
On January 8th, JD Super, the supermarket division of JD.com, received the esteemed “Annual Responsible Brand” award from China Philanthropist magazine for 2024. This recognition underscores JD Super’s dedication to social responsibility and its impactful contributions to the maternal and infant health sector.
Focused Support for Mothers in Ethnic Village Communities
In 2024, JD Super’s mother and baby team spearheaded a series of charitable initiatives. In April, they collaborated with 40 maternal, infant, and toy brands to launch a charity donation campaign. The first donation reached 1,000 newborn families in Xide County, Liangshan Yi Autonomous Prefecture, a mountainous area in Southwest China, providing essential baby items like diapers, formula, and skincare products.
This initiative expanded to support mothers in ethnic villages across Sichuan, Qinghai, and Guizhou. To date, these efforts have resulted in donations exceeding 1.3 million RMB in maternal and infant supplies.
Additionally, JD Super has provided e-commerce skills training to local mothers, empowering them to market traditional crafts such as embroidery and Thangka online. This has helped increase their income and alleviate their families’ financial burdens.
Innovative and Reliable Services to Reduce Parenting Costs
Beyond charitable efforts, JD Super remains committed to offering comprehensive, high-quality, and cost-effective parenting products and services to new parents.
On January 12, 2024, JD Super, in partnership with 17 brands, launched the industry’s first “Caring for Families: Free Diaper Donation” initiative. This program supplies free diapers for newborns and premature infants to participating families, enabling them to experience premium products while easing financial strain. To date, the initiative has partnered with 48 maternal and infant brands, distributing 388 diaper varieties to 1.18 million families, saving each household over 1,000 RMB.
In 2023, JD Super introduced the “Allergy-Free” testing service, offering free samples and low-cost trials of baby care products to help families test and avoid allergic reactions. This service now encompasses over 7,000 products from more than 200 brands.
JD Super’s “First Baby Bottle Plan” provides high-quality newborn bottles at a 50% discount through brand partnerships for underwriting online sales, benefiting 300,000 families in 2024 by reducing parenting costs.
To meet the demand for fresh and nutritious formula, JD Super offers a “farm to bottle” direct delivery program, ensuring products reach consumers within 28 days of production to preserve freshness for healthy baby growth. Additional services such as diaper size exchanges, rash-free guarantees, safe baby food trials, and allergy-free options cover over 90% of JD Super’s self-operated mother and baby products, consistently delivering high-quality, affordable products and attentive services to customers.
(vivian.yang@jd.com)
US Liquor Brand Brown–Forman Joins JD.com’s Chinese New Year Grand Promotion
