Sep 10, 2020|
Sony Breaks Sales Records During JD’s Super Brand Day
by Rachel Liu
Sales of Sony products surpassed RMB 10 million yuan just six seconds after the opening of its Super Brand Day on JD.com on September 6th, setting up a new sales record as traffic increased by three times compared with the same period last year.
Chinese consumers’ passion for high-quality electronic products remains high, with sales of popular products spiking during the promotion. Sony’s televisions saw a jump of 1362% YOY; and overall sales of cameras increased by 919% YOY. Sales of full-frame cameras increased by 17 times, including the Alpha7 III, which ranked No.1 among cameras. Additionally, audio products saw sales increases of 686%, with Sony’s WH-1000XM3 headphone ranking No.1 among audio products.
Sales of the gaming televisions that JD and Sony jointly designed based on customer preferences accounted for over 30% of all of Sony’s television products, demonstrating success for JD’s C2M (Consumer-to-Manufacturer) approach. The AI voice smart television also ranked top 3 among televisions sold.
On Sony’s Super Brand Day, Gang Hong, vice president of consumer electronics for Sony China appeared on a livestream on JD to personally recommend products to customers. The livestream show reached tens of millions of views.
“Sony is a long-time partner of JD, and we made a huge effort leverage marketing resources inside and outside of JD to promote this event, ultimately achieving over 18 million impressions during the promotion,” said a sales representative of camera products on JD. “We believe JD’s over 417 million customer base and rich experience in the electronics industry will continuously help Sony grow in the Chinese market.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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