- Jul 13, 2020
- Business Update
Star Rocker Wang Feng Becomes Chief Livestreaming Officer of JD.com
by Yuchuan Wang
On July 13th, JD announced that Chinese rocker Wang Feng, will join JD Live exclusively as Chief Livestreaming Officer for JD’s flash sales. His first e-commerce livestream on JD will be on July 15th, after which he will continue long-term and frequent livestreams going forward.
Wang is known in China not only as a rocker, but also as the husband of world famous actress Zhang Ziyi. As Chief Livestreaming Officer, he will fully participate in the product selection process and try the products to ensure that only high quality goods are recommended to consumers. JD’s strong supply chain ability will further guarantee consumers’ shopping experience.
During this year’s 618 Grand Promotion, JD invited over 300 celebrities into its livestreaming room and brought rock concerts and musical festivals online through JD Live, its livestreaming platform. The company is committed to bringing more fun and value to consumers and brand owners, in addition to selling products.