by Ling Cao

On July 10^th, Starbucks held a soft-opening of its new store at JD headquarters in Beijing.

This store covers an area of 90 square meters, and offers a comprehensive range of categories, including coffee, beverages, pastries and dessert, as well as coffee beans and mugs.

This is the latest in a series of popular stores opening at JD’s HQ in an effort to continuously enhance staff benefits and the working environment. Employees can enjoy a 15% discount on coffee and beverages.

MUJI‘s new form, MUJIcom, KFC and popular milk tea brand HEYTEA have all recently opened at JD.

 

(ling.cao@jd.com)