Feb 8, 2021|

TAG Heuer Sees Rapid Sales Growth on JD


by Maritn Li

Swiss luxury watchmaker TAG Heuer S.A. saw its new Senna edition formula one  watch for men sold out within the first minute of its two-day campaign on JD, which started on Jan. 24. The price for this watch on JD platform is RMB 23500 yuan.

TAG Heuer supplies all products to its flagship store on JD, which opened last year. The brand leaves the store operation to JD. Meanwhile, JD provides fast delivery of the products.

“We look forward to more cooperation with TAG Heuer in 2021 by better integarting our offline and online resources,” said Liu Hong, president of JD’s fashion business unit.

Windy Lai, e-commerce manager of LVMH Watch & Jewellery (Shanghai) Commercial Co., Ltd., also expressed hope for continued cooperation with JD to break more records in 2021.

Swiss watch imports to China increased  to US$2.39 billion by 17.1% between January and November last year, compared with the same period of 2019. The robust growth made Chinese mainland the largest destination for Swiss watch exports for the first time, by taking over Hongkong, according to statistics from the Federation of the Swiss Watch Industry.