Jul 28, 2020|
The “She-Economy” is Growing on JD Worldwide
by Rachel Liu
JD Worldwide, JD’s platform for imported products, recently released the Trends in Female Buyers of Imported Products Report. The report shows that the “She Economy” is growing on JD Worldwide. Both the number of female customers and their disposable income are increasing.
Data from JD Worldwide in the first half of 2020 show that the number of female customers on the platform increased over 50%, and sales generated by female customers increased over 70%. The number of female customers from fourth to sixth tier cities are also increasing rapidly. Data show that female customers from 25 to 39 years old are primary consumers of imported products, while the number of female customers over 60 increased over 65% y-o-y. More than 72% of female customers are highly educated and have high-incomes.
When it comes to brands and products, the top 5 categories that female customers shop for are infant milk powder, dairy products, face masks, beef, and health supplements. Female customers of popular brands such as Estee Lauder and Sulwhasoo are consistently growing on the platform. The number of customers who buy imported sports products such as spinning and golf equipment increased over 200%, compared to male customers at 67%. Searches by female customers for sleep-aid products increased 2.3 times. Pets are becoming important family members for female customers—sales of imported pet products on JD Worldwide increased over 120% y-o-y.
JD Worldwide has introduced over 1,000 new products to the platform, in addition to over 500 new stores on its third-party platform, giving customers a richer array of choices in imported products. JD Worldwide also marked the 15th of each month as Imported Products Day, providing customers with promotions and benefits on imported products.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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