Mar 16, 2020|

Third Party View: Competitors Collaborate: Gome launches flagship store on


by Jiong-jiong Yu, Senior Retail Analyst, IGD

A move underscores a shift in China’s retail industry.

Leverage each other’s strengths

Gome, China’s major brick-and-mortar retailer of home appliances and electronics, launched a third-party flagship store on last week.

Gome, with a net revenue of US$9bn in 2019, sells high end products that would be traditionally sold offline only.

This partnership sees the two parties leverage each other’s strengths. Gome can expand its customer reach by tapping into’s 360 million active annual users. It can also increase its product range through’s supply chain. will be able to enrich its offering via Gome’s large amount of high-end products that are traditionally sold offline, further enhancing its attractiveness to users.

As part of this partnership, JD will provide data, technology and customer service-related support to the Gome online store.

Competitors seeking common ground and Guomei would be traditionally be considered competitors. The new partnership underscores a shift in China’s retail industry where competitors are finding common ground to collaborate.

Walmart is also a strategic partner of Walmart sold its online business, Yihaodian, to in 2016 through an alliance agreement. For Walmart, the alliance greatly expands its omnichannel opportunities, enabling the one-hour home delivery service and contributing to its good performance in China.

This article originally appeared on, here: