This is what Chinese Consumers Use JD Mini Storage For

This is what Chinese Consumers Use JD Mini Storage For

by Ella Kidron

Timed with World Alzheimer’s Day last week, JD Logistics released a long-term storage option for its Mini Storage service. Alzheimer’s patients and their families can store items for free for one year for a limited time through the service. Separately, JD took a look at what its data indicates about what people across several main Chinese cities are opting to store.

Over 36% of Beijing consumers using JD’s Mini Storage have stored boxes of books. One Ph.D. graduate stored all books from his college to doctorate education with JD. For consumers in Shanghai and Zhengzhou, however, it’s about children’s items and toys. Twenty eight percent of Shanghai users and 41% of Zhengzhou users choose to temporarily store items from their kids’ childhoods through the service, perhaps in order to eventually be able to pass them on to their next child or to their children’s children. JD Mini Storage’s ability to help free up space in their small apartments is not lost on big city users. Data indicates that 39% of Hangzhou users, 38% of Guangzhou users and 33% of Chongqing users temporarily store clothes and luggage with Jingxiaocang. With the epidemic largely behind them, residents of Wuhan are opting to renovate their homes. Wuhan users account for 28% of all users storing furniture. While Chengdu, which also stores a lot of furniture, accounts for 23%. Users in Shenzhen appear to be athletic, with 40% storing sports equipment, while 25% of Xi’an users store antiques and other personal collections.

Launched in 2019, JD Mini Storage enables individuals and small enterprises to store their goods in JD’s warehouses securely and cost-effectively. The service has now been expanded to over 10 cities including Beijing, Shanghai and Guangzhou. Alzheimer’s patients and their relatives can indicate as such on the order form and then customer service will contact them to arrange free pickup.

 

(ella@jd.com)

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