Sep 21, 2020| ESG

JD Launches Free Storage for Alzheimer’s Patients and Family Members

Yuchuan Wang

by Yuchuan Wang

Today, the 27^th World Alzheimer’s Day, JD’s Mini Storage warehouse service launched a special charity project for people who suffer from Alzheimer’s disease. Through the initiative, Alzheimer’s patients and their relatives who sign up from September 21^st to November 25^th can keep their belongings in JD’s warehouses one year for free.

There are over 50 million people in the world living with dementia (Alzheimer’s is the most common cause of dementia), of which 10 million reside in China.

Xiao Hang, a Beijing resident, is the grandson of an Alzheimer’s patient. He recently stored his miniature car models and furniture in JD’s warehouse as he is currently renovating his home.

Xiao Hang said he became fascinated in miniature car models over 20 years ago when a Japanese cartoon called Bakusou Kyoudai Let’s & Go (The Racing Brothers Let’s & Go)came to China. His grandmother, who developed Alzheimer’s last year and lost both many of her memories and her language capability as a result, bought him his very first car model that he could join in and play with the other kids.

“Every time I went back home, [my grandmother] would stare at me for a long time. Even when she finally recognized me, she cannot speak, but cried instead. These car models represent an emotional attachment between me and her.” said Xiao Hang.

“As long as you have items that you can’t bear to part with, you can store them in our Mini Storage [facility],” said Liangliang Liu, head of JD Mini Storage. “We hope to provide a reassuring place for all people in need, such as families who are relocating, students, small apartment dwellers, travelers, and more.”

Launched in 2019, JD Mini Storage enables individuals and small enterprises to store their goods in JD’s warehouses securely and cost-effectively. The service has now been expanded to over 10 cities including Beijing, Shanghai and Guangzhou. Alzheimer’s patients and their relatives can indicate as such on the order form and then customer service will contact them to arrange free pickup.

(yuchuan.wang@jd.com)

Nov 18, 2022| ESG, JD Retail

JD Singles’ Day: Appliance Trade-in Reduces Carbon Emissions

Doris Liu

by Doris Liu

Sales of home appliances on JD.com saw an increase of 7 times year-on-year (YOY) in the value of trade-in orders during JD Singles’ Day Grand Promotion (SDGP) this year, in which new products with a Grade 1 energy label purchased through trade-in services are expected to help reduce 80,000 tons of carbon emissions each year.

As a green consumption supporter and promoter, JD.com has consolidated its position in the home appliance sales industry by dint of its supply chain advantages accumulated over 20 years, as well as China’s preferential policies and continuous efforts of brand manufacturers and channels. During the 2022 SDGP, 20 percent of orders for home appliances on JD.com were made through trade-in solutions, marking a delightful result of moving towards a sustainable and low-carbon world.

In 2020, China pledged to achieve a peak in carbon dioxide emissions before 2030 and carbon neutrality before 2060, with all industries advancing their pace of low-carbon transformation, especially the home appliance industry. According to the National Development and Reform Commission, China’s household appliances ownership has exceeded 2.1 billion items, and the scrappage volume in 2022 is estimated at 200 million items. Trading in one major household appliance reduces carbon emissions by 9,763 grams, equivalent to planting a tree, according to the China Beijing Environment Exchange.

As early as 2016, JD.com launched a trade-in service for home appliances, covering more than 95 percent of cities, counties and towns for over 45 recycling categories. In addition, the service can be completed on the same day of order placement to save customers’ time, while also accelerating the penetration of energy-efficient products.

To further optimize customers’ experiences, JD.com offers special subsidies for new purchases made under the trade-in scheme, free dismantling services and free transportation of the old appliances to reduce consumers’ costs and simplify the whole process of upgrading to new green and intelligent home appliances.

During the 2022 SDGP, a service that integrates delivery with installation was chosen 160 percent more than the mid-year 618 Grand Promotion, indicating the growing importance consumers attach to service. To ensure this service, JD.com trained its in-house delivery personnel to become appliance engineers to standardize both delivery and installation services, providing an experience that exceeds consumers’ expectations.

Nearly 10,000 of JD’s engineers have obtained qualification for instant delivery and installation, saving about 6 million hours of consumers’ waiting time for appliance installation.

This year, JD.com also joined hands with the China Green Foundation to launch the “RMB 1 yuan green action with trade-in” public welfare project, gathering all parties in the industry to participate in environmental protection projects. Every time consumers complete one trade-in order, JD will donate RMB 1 yuan for public welfare tree-planting activities. Data shows that JD.com has funded the planting of more than 100,000 trees.

(liujun215@jd.com)

Nov 11, 2022| ESG, JD Logistics

JD Issues “De-Carbon Vouchers” to Raise Awareness of Green Logistics

Vivian Yang

by Vivian Yang

To raise awareness of green logistics, JD Logistics (JDL) issued “de-carbon vouchers,” equivalent to 200,000 tons of carbon, to customers who used its express service to send personal parcels during this year’s Singles’ Day Grand Promotion, which lasts from Oct. 20 to Nov. 11.

The exact amount of carbon points rewarded to each sender is based on the carbon reduction that JDL can achieve through its green supply chain efforts in delivering their parcels. Carbon footprint is measured through the logistics industry’s calculation platforms.

Users can easily participate and track their carbon reduction achievements through JDL’s WeChat mini-App, under the “Travels of Parcels” program. When a parcel delivery order is fulfilled, the senders will automatically receive a “de-carbon voucher”- with up to 800g per order – in their JD account. These vouchers can be redeemed for physical prizes, delivery coupons, or donations to charity groups. For example, vouchers can be used to pay for relief materials such as buckets, sponges, and stretchers to support a dolphin rescue program co-launched by JD.com and the Blue Ribbon Ocean Conservation Association, a Sanya-based civil society organization.

Under JD’s Green Stream Initiative which was launched in 2017, JDL has expanded its low-carbon operations from packaging, warehousing, and transportation to product recycling and more services. The company believes that the “de-carbon vouchers” campaign during this year’s Singles’ Day Grand Promotion will help raise awareness of these “behind-the-scene” supply chain efforts among more end-users and invite them to take part in these efforts.

JDL’s recyclable Green Stream delivery boxes

JDL is China’s first logistics company to join the Science Based Targets initiative (SBTi), and has committed to halving its carbon emissions by 2030 (starting from 2019). Its Asia No.1 logistics park in Xi’an was certified as the first carbon-neutral logistics park in China in early 2022. To date, the Green Stream Initiative has mobilized more than 300,000 enterprises and hundreds of millions of customers in more responsible and sustainable production and consumption activities.

(vivian.yang@jd.com)