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JD.com Deepens Commitment to Education with Launch of JINGDONG Hall and Smart Delivery Service Center at Renmin University of China

Posted on by Yuchuan Wang

On May 17, JINGDONG Hall, a new building for the School of Sociology at Renmin University of China (RUC), was officially inaugurated at the university’s new Tongzhou campus in Beijing.  Spanning approximately 31,000 square meters, the building was generously donated by Richard Liu, Founder and Chairman of JD.com and an alumnus of RUC.

In 2017, Mr. Liu donated RMB 300 million to establish the RUC JD Fund, which is the largest social donation in the university’s history. The fund supports the development of the Tongzhou campus and promote academic excellence in fields such as sociology, law, journalism, the internet, artificial intelligence, finance, and economics. It also aims to cultivate the next generation of academic talent through expanded scholarships, grants, and faculty awards, enabling outstanding educators and students—especially those from underprivileged backgrounds.

A JD.com spokesperson said that, “Guided by our business value of ‘achieving success the right way,’ JD.com is committed to creating social value through business practices and giving back to the communities.”

Coinciding with the announcement of JINGDONG Hall, JD Logistics launched a Smart Delivery Service Center at the campus. Designed to improve the delivery experience for students and faculty, the center will address the rising volume of on-campus parcel traffic and the need for more efficient, tech-enabled logistics.

With an area of nearly 700 square meters, the service center is equipped with JD Logistics’ latest technologies—including autonomous delivery vehicles, indoor delivery robots, intelligent lockers, and automated sorting systems.

JD Logistics’ sixth-generation autonomous delivery vehicles are now in operation on campus.  Equipped with a 4-cubic-meter cargo bay and a maximum load capacity of 1,000 kg, the vehicle possesses Level 4 autonomous driving capabilities. With advanced perception technology powered by large-scale language model, the vehicles can navigate campus environments safely and avoid obstacles autonomously, delivering packages directly to dormitories, offices, and academic buildings. Indoor delivery robots are also used, which can operate elevators and access gates and fire doors, completing end-to-end indoor delivery tasks with full autonomy.

The Smart Delivery Service Center also offers a range of value-added services, including cold chain storage, temporary lockers for small parcels, shared trolleys, and reusable packaging. JD Logistics has partnered with recycling company AHS Recycle to deploy smart recycling machines, encouraging students to adopt greener lifestyles.

By integrating advanced technology with human expertise, JD Logistics is building a model of “human-machine synergy” that improves operational efficiency, reduces the physical burden on delivery staff, and provides a smarter, more personalized campus logistics experience.

 

(yuchuan.wang@jd.com)

Posted in ESG

JD.com Recognized on FORTUNE’s China ESG Impact List for Fourth Consecutive Year

Posted on by Vivian Yang

JD.com has once again earned a spot on FORTUNE’s 2025 China ESG Impact List, marking its fourth consecutive year of recognition. The ranking highlights 100 companies demonstrating exceptional performance in environmental, social, and governance (ESG) practices.

JD.com is named to 2025 FORTUNE China’s ESG Impact List on May 16

A Benchmark for Employee Welfare and Social Responsibility

FORTUNE China commended JD.com for setting industry-leading standards in workforce welfare, including being the first private enterprise in China to sign formal labor contracts and provide comprehensive social insurance and housing funds (“五险一金”) to all frontline employees.

In 2024, JD further solidified its commitment to talent development by launching its largest-ever global campus recruitment drive, offering 18,000 positions with significantly enhanced compensation packages.

The company also unveiled two landmark projects: a 110,000-square-meter global training base in Suqian, Jiangsu Province, designed to accommodate over 2,000 trainees, and the first phase of “JD Youth City,” a residential complex offering nearly 4,000 fully furnished apartments for employees. Notably, JD reported zero violations in information security and privacy protection in 2024.

Leading the Shift from “E” to Holistic ESG Progress

FORTUNE China observed a broader trend among Chinese companies this year: a shift from prioritizing environmental (“E”) metrics alone to embracing a more balanced approach with social (“S”) and governance (“G”) initiatives. As industries grapple with diminishing returns from hyper-competition, businesses increasingly recognize that human capital, like natural resources, demands sustainable stewardship. Many are actively reducing overtime, enhancing benefits, and emphasizing employee well-being.

JD.com exemplifies this evolution. With over 720,000 employees as of April 30, 2025, JD stands as a leading private employer model in China by embracing corporate responsibility. The company’s “People First” philosophy extends beyond traditional logistics, now covering full-time food delivery riders with full social insurance and housing fund contributions—a first in the industry in China. JD also assumes the riders’ personal contribution share, ensuring financial security and dignity for this growing workforce.

A Legacy of Promises Kept

Richard Liu, JD.com’s Founder and Chairman, reflected on a defining 2024 milestone: over 1,200 veteran delivery employees retired with comprehensive benefits, including steady monthly pensions, lump-sum housing fund withdrawals, and full medical coverage. “In 2007, when hiring our first delivery colleague, I pledged to secure their futures through comprehensive benefits. Today, that promise sustains tens of thousands of families,” Liu shared in a March social media post, calling it his “most fulfilling achievement” in 20 years of entrepreneurship.

On March 28, JD Food Delivery hosted a signing ceremony to welcome new full-time riders. This initiative aligns with JD’s decade-long dedication to frontline employees, celebrated on April 28 at the 10th anniversary of its “Frontline Workers Day.” Originally to honor delivery personnel, the event now recognizes diverse roles, from riders and customer service representatives to housekeeping cleaners and more, reinforcing JD’s mission to provide dignified, stable careers.

In December 2024, JD Logistics honored its courier Chen Haiyan with a retirement ceremony 

JD.com remains committed to the company’s “People First” ethos, driving innovations in employee welfare and community impact. As the company grows, so does its resolve to empower every worker, ensuring not just livelihoods but brighter futures.

 

(vivian.yang@jd.com)

Posted in ESG

JD.com to Launch 618 Grand Promotion with Daily Coupons Valued Over RMB 1,000 and Seamless Online-Offline Integration

Posted on by Yuchuan Wang

On May 15, JD.com announced that its flagship mid-year shopping festival and anniversary, the JD 618 Grand Promotion, will officially kick off at the end of May. This year’s campaign will offer daily coupons valued over RMB 1,000 per user, including exclusive PLUS member discounts, and a wide range of category-specific coupons.

Throughout the campaign, JD.com will host a series of themed days such as 10 Billion-Yuan Discount Day, Super Saver Day, Livestreaming Super Day, and PLUS Member Day, each featuring tailored deals and exclusive product offerings.

JD.com’s European retail brand, ochama, will also roll out exclusive 618 promotions across 24 countries, enhancing the festival’s global reach.

 

JD Food Delivery Hits 20 Million Daily Orders, Launches Monthly “Super Takeout Day”

JD Food Delivery, which launched just 75 days ago, has surpassed 20 million daily orders. Building on this momentum, JD.com is introducing JD Super Takeout Day on the 18th of each month, featuring signature offers such as coffee and bubble tea for just RMB 1.68.

The service has also recently introduced the electronic JD Meal Card, a prepaid offering for personal use or to give as a gift. The card is fully stackable with platform-wide discounts and comes with additional perks during the 618 campaign.

 

Online-Offline Synergy: JD MALL Expands with Four New Stores; First 7FRESH Gourmet MALL to Debut

JD.com is committed to delivering high-quality, reliable, and trustworthy products—not just online but also through its extensive offline presence. During this year’s 618 Grand Promotion, participants will include tens of thousands of JD-operated and JD-partnered physical stores, as well as millions of connected retail outlets across China.

JD MALL, JD.com’s flagship experiential retail format, is rapidly scaling across China. Four new locations—two in Beijing, one in Shenzhen, and one in Wuhan—will open during 618. JD MALL now operates in over 10 major cities and aims to expand to 27 stores nationwide by the end of 2025. With more than 200,000 SKUs covering home appliances, electronics, furniture, and lifestyle categories, JD MALL has served more than 4.5 million visitors to date.

JD MALL illustration

Beyond JD MALL, the company’s broader offline network—including 18 JD Outlet stores, 2,200+ JD Auto service stores, over 150,000 connected pharmacies, and nationwide 7FRESH supermarkets—will also offer curated 618 deals and a seamless shopping experience.

7FRESH Gourmet MALL, JD.com’s first large-scale food destination, will mark its debut in Harbin next month, opening on June 18 and offering both dine-in and delivery options under one roof.

 

Star-Studded 618 Galas

To celebrate the 618 festival, JD.com will host two large-scale gala events. The JD 618 Summer Music Festival will take place at Beijing Workers’ Stadium on May 31, with over 30,000 complimentary tickets offered to customers. On June 17, JD will co-host the JD 618 Fun Night in partnership with Hunan TV.

The company also named Zhang Yixing (Lay Zhang) as its Style Ambassador and JD 618 Surprise Celebrity Ambassador, adding further star power to the campaign.

 

(yuchuan.wang@jd.com)

JD Logistics Launches Self-Operated Warehouse in Mexico, Establishing Integrated Local Fulfillment and Large-Item Delivery Capabilities

Posted on by Yuchuan Wang

JD Logistics, also known as JINGDONG Logistics, has officially opened its first self-operated warehouse in Mexico. Covering over 40,000 square meters, the facility is designed to provide local warehousing and logistics services in Mexico.

Leveraging JD Logistics’ robust supply chain capabilities, the new site enables local deliveries as fast as within one day. This launch also represents a step in JD Logistics’ broader effort to build a supply chain logistics system in South America.

JD Logistics also entered into a partnership with a leading Mexican conglomerate to collaborate across local warehousing and transportation. JD Logistics will offer its warehouse operations expertise, including site planning, warehouse management system, automation solutions, staff training, and business development. Together, the two parties aim to build integrated B2C and B2B logistics service capabilities tailored to the Mexican market.

In addition, JD Logistics and its partner will co-develop a large-item delivery network, introducing one-stop delivery and installation services for bulky items. This offering is designed to address gaps in Mexico’s local fulfillment capabilities for categories such as home appliances and furniture, while improving service efficiency for third-party logistics clients.

 

(yuchuan.wang@jd.com)

JD Logistics Launches International All-Cargo Air Route Between Wuhu, China and Hanoi, Vietnam

Posted on by Yuchuan Wang

JD Logistics, also known as JINGDONG Logistics, has officially launched a new international all-cargo air route connecting Wuhu, China with Hanoi, Vietnam—marking the first direct freight flight service from Wuhu to Vietnam. This new route builds on JD Logistics’ growing Southeast Asia air network, which already includes routes between Shenzhen and Bangkok, as well as Shenzhen and Kuala Lumpur.

Leveraging the strategic location of Wuhu Xuanzhou Airport (IATA：WHA) in China’s Yangtze River Delta, this new route enables efficient multimodal transportation across air, rail, road, and waterways, covering most of China’s core cities within 2-4 hours. The Wuhu to Hanoi route will primarily serve as a critical channel for exporting apparel, home appliances, furniture, and mechanical parts from eastern and central China to Vietnam, while facilitating the import of Vietnamese specialty goods into China. Operating 2–3 times per week, each flight can carry up to 20 tons of cargo.

The launch is part of JD Logistics’ broader strategy to build its “11668” global supply chain air network.

In recent years, JD Logistics has made significant progress in expanding its global end-to-end logistics capabilities. The company now operates over 100 bonded, direct mail, and overseas warehouses worldwide, managing more than 1 million square meters. In Southeast Asia alone, JD Logistics runs 7 overseas warehouses, supporting local businesses, Chinese brands expanding globally, and cross-border e-commerce sellers. In 2024, the company’s Southeast Asia business has more than doubled in volume year-over-year, driven by deepening strategic partnerships across the region.

JD Logistics is also rapidly expanding its cross-border air freight capabilities across Southeast Asia, with air routes now serving Vietnam, the Philippines, Bangladesh, Thailand, and Malaysia. Looking ahead, the company will continue investing in its three strategic pillars—overseas warehouses, international air freight, and global express delivery—as it works to build a seamless and efficient global supply chain logistics network for businesses and consumers worldwide.

 

(yuchuan.wang@jd.com)

JD.com Announces First Quarter 2025 Results

Posted on by Vivian Yang

On May 13, JD.com announced its unaudited financial results for the three months ended March 31, 2025.

Read our full report here.

JD Flowers Blossoms at 9th International Rose Symposium with Supply Chain Innovation

Posted on by Vivian Yang

The 9th International Rose Research and Cultivation Symposium kicked off on May 10 in Mentougou District of Beijing. It is the first time that China is hosting the symposium in its 40-year history. Among standout participants, JD Flowers – the floral division of JD.com – seized the spotlight by presenting its cross-border supply chain solutions at the Diplomats’ Cultural Exchange Salon. The salon drew over 150 ambassadors and representatives from more than 30 countries and international organizations.

Under the theme “The Magic Door to Flowers Anywhere,” JD Flowers showcased its global floral network through an immersive presentation. Attendees followed the journey of blooms from Dutch tulip fields to Ecuadorian rose farms, highlighting JD’s unparalleled ability to deliver freshly cut flowers to Chinese consumers.

By leveraging JD’s global procurement network, dedicated cargo flights, advanced freshness-preservation warehouses, and instant retail ecosystem, JD Flowers can now achieve a remarkable 9-minute delivery window for internationally sourced flowers from the moment an order is placed via JD’s app. “We’re transforming flowers from occasional luxuries into everyday emotional companions,” said Jensen Liu, Head of JD Flowers. “Every bouquet carries cross-cultural connections.”

Capitalizing on China’s thriving $15 billion floral market, JD Flowers has a large amount of urban white-collar users, who account for 70% of its user base, and taps into JD.com’s 600 million active users.

Earlier this year, JD.com airlifted one million Dutch tulips from FloraHolland’s Aalsmeer hub to China. Stored in JD Logistics’ Guangzhou floral centers using 2-8°C temperature-controlled packaging, the flowers were distributed nationwide via cold-chain networks for same-day or next-day delivery.

Beyond floral displays, JD’s National Pavilion enriched the event’s multicultural bazaar with flagship stores representing Australia, Azerbaijan, and other nations. Visitors sampled global delicacies and handicrafts in a demonstration of JD’s growing role as a cultural bridge between Chinese consumers and international markets.

Running through May 15, the five-day symposium features over 1,000 domestic and international rose varieties. The event aligns with JD Flowers’ mission to blend technological innovation with cultural exchange. By optimizing cross-border floral logistics and curating premium global experiences, JD.com strengthens its position as the gateway for international brands entering China – and a trailblazer in building sustainable, high-efficiency supply chains.

 

(vivian.yang@jd.com)

85 Coffees and a Lifetime of Gratitude: A Cross-Border Gesture That Touched JD Employees’ Hearts

Posted on by Vivian Yang

On April 25, a special order at JD.com’s omnichannel supermarket 7FRESH Yicheng Jingyuan store in Beijing captured the hearts of employees and leadership alike. An anonymous overseas customer purchased 85 cups of coffee, dedicating them to JD.com’s founder and chairman, Richard Liu, and all JD employees, along with a heartfelt message of appreciation.

An Anonymous Order from the “Coffee Knight”

In the order notes, the customer – a Chinese JD user living abroad, praised Richard Liu’s dedication to advancing China’s e-commerce industry: “With this cup of coffee, I want to salute your years of leadership and commitment to social responsibility.” The note also extended warm wishes for JD’s future success: “May JD reach new heights and shine brightly in the global market.” Thoughtfully, the customer added, “No need to contact me for delivery—and yes, the delivery heroes deserve a coffee too!”

The 7FRESH team acted swiftly on the cross-border gesture, ensuring the coffees reached JD’s frontline heroes—delivery riders, couriers, customer service representatives, and store pickers.

The story quickly spread across the company, with employees affectionately dubbing the sender the “Coffee Knight.”  In response, JD officially thanked the sender by gifting them a lifetime JD PLUS membership, paying the kindness forward.

This exchange—85 coffees from a caring stranger and JD’s gratitude in return—epitomizes JD’s core values: putting people first and fostering a culture of mutual respect. It’s a reminder that kindness transcends borders and inspires us all.

JD’s Commitment to People: A Broader Mission

This heartwarming moment aligns with JD’s ongoing efforts to support its workforce and partners. On February 19, JD.com announced that starting on March 1, 2025, it will provide full social insurance for all full-time delivery riders, and accident and medical insurance for part-time riders, making JD.com the first major Chinese delivery platform to offer such comprehensive benefits. Additionally, JD Food Delivery introduced year-round zero-commission policies to attract high-quality restaurants, ensuring better, safer meals for consumers.

The momentum speaks for itself:

  • March 24: JD Food Delivery hit 1 million daily orders—just 40 days after launch.
  • April 15: Orders surpassed 5 million daily.
  • April 21: JD published An Open Letter to All Delivery Riders, pledging to protect riders’ rights to cross-platform flexibility, and planning to expand full-time hires from 50,000 to 100,000 in three months. The same day, Richard Liu took to the streets of Beijing to personally deliver orders, capturing widespread public attention and earning strong support.
  • April 22: JD Food Delivery reached 10 million daily orders and is now serving 300,000+ restaurants across 166 Chinese cities.

A Ripple Effect of Goodwill

From the Coffee Knight’s thoughtful gesture to JD’s deep commitment to its workforce, this story shows how small acts of kindness can inspire greater change. At JD.com, we believe every act of goodwill deserves sincerity, and together, we can build a warmer, more connected world.

 

(vivian.yang@jd.com)