JD Logistics Launches Its Second Warehouse in Dubai

by Yuchuan Wang

JD Logistics recently announced the opening of its second warehouse in Dubai, the United Arab Emirates. Joining the company’s global logistics network, the new warehouse can provide end-to-end supply chain services that cover Asia, Africa and Europe for local and cross-border merchants.

Twenty-minute drive from the Port of Jebel Ali, this warehouse is located in Dubai Industrial City, with an area of 12,000 square meters, providing logistics services ranging from concentrated transportation, sea transportation, air transportation, transition, customs clearance to warehousing, sorting, labeling, dropshipping and more, for both bulky and small to medium-sized products, and meeting both B2C and B2B fulfilment requirements. Adopting JD Logistics’ self-developed management system, the warehouse can digitally manage inbound and outbound inventory, thus precisely predicting the trends and allocating distribution resources accordingly to improve logistics efficiency.

Fordeal is an emerging cross-border e-commerce platform in the Middle East. Leveraging the self-developed warehouse management system, JD Logistics helps Fordeal build an intelligent inventory management system which can manage inventory digitally and make forecasts and plans accurately. JD Logistics also provides an intelligent packing recommendation system to save more packaging materials. Since cooperating with JD, Fordeal’s warehousing costs has been reduced by 30 percent, while fulfillment accuracy reached 99.5 percent. Fordeal’s order outbound time has also been shortened to 12 hours from 24 hours.

“JD Logistics provides us with customized services and a special team to handle inventory,” said Yun Qing, head of Fordeal warehousing in Dubai. “It is amazing that with the help of JD Logistics, our warehousing efficiency doubled and costs decreased by 30 percent.”

At the same time, cross-border merchants can choose to stock their goods in this local warehouse that is nearer to their customers. For example, sales of some Chinese cross-border merchants increased by 3 times, as the local warehousing service greatly speeds up of delivery time. Chinese merchants can also choose to deliver goods to one of JD’s warehouses in China, and JD Logistics will help handle the rest of the work including international transportation, transition, customs clearance, warehousing, last-mile delivery and more.

Siyuan Yue, head of JD Logistics Dubai Warehouse said that, “Powered by digital capabilities, JD’s warehouse in Dubai provides clients with integrated logistics solutions, optimizing the international transportation routes greatly.”

As early as in 2020, JD Logistics began to operate in the Middle East, and its first warehouse was launched in the largest free trade zone in the region, Dubai’s Jebel Ali Free Zone (JAFZA), offering logistics services spanning GCC (Gulf Cooperation Council) countries and reaching to continent Africa. As a leading integrated supply chain service supplier, JD Logistics operates over 1,400 warehouses in China, in addition to approximately 90 bonded warehouses, international direct mail warehouses and overseas warehouses globally.



JD Fresh Launches Chilean Cherry Giftbox with Joy Wing Mau

by Mengyang He

Ahead of the 2023 Chinese New Year Grand Promotion, JD Fresh,’s fresh food business, joined hands with China’s leading fruit company Joy Wing Mau, to launch a high-quality Chilean cherry giftbox on November 29.

As a major importer of cherries, the Chinese market consumes up to an estimated one-third of cherries worldwide. Thanks to JD’s nearly 600 million customers, rigorous quality control measures, and robust global cold chain and supply chain capabilities, JD Fresh has become China’s leading brand of fresh food products, with cherry sales remaining high each year.

Chilean Cherry Giftbox from Joy Wing Mau’s high-end brand Joyvio

Natalia Cortes Garcia, Trade Commissioner of the Chilean Embassy in China, noted in her remarks, “Chile is the world’s leading exporter of cherries, accounting for over 41 percent of the global market. In the last season 2021-2022, Chile exported a total of 356,000 metric tons of cherries, which meant around USD 2 billion in exports. This year, it is estimated that the arrival volume of cherries will be about 25 percent higher than last year, reaching about 446,000 tons.”

Qin Jinsong, Regional Manager (North China) of Joy Wing Mau highlighted, “The company has begun its international business since 2018 with an aim to build high-quality fresh food standards, and it has actively developed a supply chain system relying on Chile’s advantageous industrial chain.

“With the principle of ‘quality first’ in mind, JD Fresh strictly adheres to a series of quality control standards for cherries, such as appearance, taste, specification, sugar content, hardness, packaging, transportation, storage conditions, and more,” added Wang Wenbo, Sales Director of Fresh Food Procurement of JD Foods. According to JD’s data, the transaction volume of cherries sold on JD Fresh exceeded RMB 800 million yuan last year, and this year’s overall sales target is RMB 1.1 billion yuan.


( in Hands with Diplomats in Beijing to Share Lifestyle to Consumers

by Doris Liu

JD Worldwide,’s comprehensive imported products business, joined hands with ambassadors from Georgia, Moldova, Pakistan, Sri Lanka, and business counselors from Austria and Cyprus to share their lifestyle with specialties in a program broadcasted on BRTV (Beijing Radio & Television Station) on November 25, synchronizing the good life of the world with viewers in China.

H.E. Archil Kalandia, Ambassador of Georgia to China (second from right)

Generally considered the “cradle of wine”, Georgia has a history of 8,000 years culture of wine. H.E. Archil Kalandia, Ambassador of Georgia to China, introduced the tradition of Qvevri wine-making method, which was recognized by UNESCO as an intangible cultural heritage, by showing photos of clay vessels buried underground.

“The process is very natural, and it’s linked with the ground. For us, wine is in life rather than just a drink,” said the ambassador, demonstrating a traditional Georgian drinking horn which is used in ritual toasting. He also presented Borjomi carbonated mineral water from one of the world’s four most recognized longevity places, Caucasus of Georgia.

H.E. Dumitru Braghis, Ambassador of Moldova to China (second from right)

H.E. Dumitru Braghis, Ambassador of Moldova to China, first showed audience organic products such as nuts, cosmetics, walnut oil and honey. Since wine is also cornerstone of Moldova’s cultural identity, Ambassador Braghis brought ten bottles to stage with profound introduction of the world’s Top 2 largest wine cellars, Mileștii Mici and Cricova which are underground.

“I’m sure that next year we (China and Moldova) will have more, better and bigger results and we will be able to show to everybody that this friendship is already mature like Moldova wine,” said the ambassador.

H.E. Moin ul Haque, Ambassador of Pakistan to China (second from right)

The textile industry is the largest manufacturing industry in Pakistan, contributing a majority of the country’s exports. H.E. Moin ul Haque, Ambassador of Pakistan to China, displayed both traditional Chitrali hat and hand-made scarfs to unfold the exquisite dying and weaving techniques, as well as Pakistani gem and rice.

H.E. Palitha T. B. Kohona, Ambassador of Sri Lanka to China

The well-known Ceylon tea, ginger cookies and coconut-based products from Sri Lanka impressed Chinese audience with Ambassador Palitha T. B. Kohona’s intriguing presentation. “For various reasons, Ceylon tea is considered to be one of the best black tea in the world,” said Ambassador Kohona, adding that the climate, the soil and the way of tea plucking and processing might be the reasons why the tea is special in color, aroma, taste and intensity.

Dr. Michael Berger, Commercial Counselor of the Austrian Embassy in China (second from right)

Dr. Michael Berger, Commercial Counselor of the Austrian Embassy in Beijing, was delighted to see a variety of products such as Red Bull, wafer, milk and wine are popular in China. He highlighted that cows drink natural water and eat grass in meadow in Austria, which is one of the most advanced countries in biological agriculture, and some listen to classical music by Austrian composers Mozart and Haydn to help boost milk quality.

Petros Petrou, Commercial Counselor of the Cypriot Embassy in China (right)

By sharing a story about Venus, the Queen of Cyprus, and her son Cupid, Mr. Petros Petrou, Commercial Counselor of the Cypriot Embassy in Beijing kicked off his demonstration with an array of specialties including traditional Halloumi cheese, blue wine and stuffed toys of Talking Tom. had reported RMB 500 billion yuan in the procurement of imported products over the past three years, higher than its goal of RMB 400 billion set in 2019, according to the company’s Report on Consumption of Imported Products 2022 released earlier this month.

With authorization support from embassies in China, has seen a prosperity in national pavilion program, in which the total number of national pavilions is expected to surpass 100 by the end of 2022, serving as a broader bridge to bring high quality imported products to Chinese market.


( Sees Soccer-Related Sales Spike as World Cup Opens

Vivian Yang

Even without a home team to cheer for, Chinese soccer fans have not hesitated to invest in their passion for FIFA World Cup since the 2022 games raised their curtains in Qatar on November 21st.

JD’s data showed that in the lead-up to the game, soccer shoes, balls, and jerseys have been the most popular items on the J Shop, the omni-channel fashion and lifestyle business of, sales of which account for 40, 28, and 25 percent respectively among soccer-related categories.

Consumers can order customized jerseys on

The sales volume of various national team jerseys tripled YoY since the start of the game this Monday, with more than 40 percent of the jerseys of Germany and Spain being bought by female customers, as they consider these teams to have more handsome players.

In the past week, sales of World Cup-related ornaments increased 80 percent YoY, and glasses and wine sets grew over 30 percent YoY. Sales of commemorative soccer balls and coins increased more than 100 percent month over month.

Geographically, Guangdong, Beijing, Sichuan and Jiangsu are the Top 5 highest-spending regions on soccer products. Adidas’ official match ball for the FIFA World Cup Qatar 2022™ became the best-selling in Guangzhou, while soccer gloves topped the list in Beijing as fans here keep the game heat outdoors. This is the first time the event is held during winter in the Northern hemisphere.

To heighten the atmosphere while watching games at home – mostly at midnight and early morning due to a five-hour time difference between China and Doha, purchases of relevant gears are on the rise. Take JD Mall in Xi’an for example. This offline store has seen the sales of TV sets measuring over 80 inches rise 50 percent YoY in the past week. On the first day of the game, online transaction volume of projectors increased 240 percent, and that of VR glasses is up by 430 percent.

JD’s trade-in program is also taking the chance to spread a friendly reminder that in case the game gets so intense that you accidentally break the TV, this service is here to offer a 10 percent discount and an array of subsidies during the World Cup period toward trading in items for a new TV and other home appliances.



JD Logistics Airlines Launches Shenzhen–Hangzhou Route

by Yuchuan Wang

JD Logistics announced on Nov. 22 that the company’s airlines affiliate JD Logistics Airlines (formerly known as JD Airlines) has launched a self-owned all-cargo route between Shenzhen, Guangdong province and Hangzhou, Zhejiang province. The first flight took off from Shenzhen Bao’an International Airport to Hangzhou International Airport at 1:30 AM on Nov. 22, and then flew back to Shenzhen and landed at 7:50 AM.

JD Logistics Airlines will operate the route six times a week to mainly carry fresh produce, fashion and apparel products, medicine and medical products, and more categories which need timely delivery or are of high value.

The new route will further improve air logistics efficiency in the Yangtze River Delta and Pearl River Delta, and will strengthen next-day delivery capabilities. It will join JD Logistics Airlines’ previous launched all-cargo route between Nantong, Jiangsu province and Beijing to promote the highly efficient goods circulation among Beijing-Tianjin-Hebei region and the two deltas.

On August 31, JD Logistics received the Operation Certification of Public Air Carriers of Large Aircraft from the Civil Aviation Administration of China (CAAC), marking the official commencement of the operation of JD Logistics Airlines. According to the company’s plan, it will first develop domestic air cargo around China’s major hubs to cover major cities nationwide and gradually develop in the international market.


( Highlights of Q3 2022 Earnings Call

by Doris Liu

Facing complex dynamics, continued to maintain a steady and healthy business growth, helped build certainty for real economy in China and ensured best possible service to its customers, as demonstrated by the company’s earnings of the third quarter of 2022, released on November 18.

In the third quarter, saw net revenues increase by 11.4 percent from the third quarter of 2021, reaching RMB243.5 billion (US$34.2 billion) amid challenges brought by the macro economy, supply chain disruptions and more. Net service revenues were RMB46.5 billion (US$6.5 billion), an increase of 42.2 percent year-on-year. Net income attributable to ordinary shareholders for Q3 was RMB6.0 billion (US$0.8 billion), compared with a net loss of RMB2.8 billion YOY.

“We are delighted to see substantial improvement in our growth quality this year,” shared Lei Xu, CEO of, during a conference call to discuss Q3 2022 earnings. “Given the evolving economic and industry environment, JD made a pre-emptive decision to focus on our core businesses since the beginning of the year, while reinforcing quality operations and management, and attaching high importance to business health.”

Thanks to JD’s continuous emphasis on user experience with refined operation, the consumer mindshare, structure, as well as supply chain efficiency have dramatically improved. JD’s annual active user base in Q3 climbed 6.5 percent to 588.3 million, mainly driven by the net addition of over 10 million active users from the core retail business. In particular, the scale of JD Retail’s consumers who repurchase and Plus members were growing faster, accounting for a higher proportion in the total user base. The Plus members had kept a high degree of loyalty, engagement and purchasing power, with the average annual spending of each member eight times higher than a non-Plus consumer.

“’s relentless focus on user experience, cost and efficiency has allowed us to continuously expand our user base while delivering profitable growth,” said Sandy Xu, Chief Financial Officer of

As a new type of real economy-based enterprise, continues to invest in the marketplace ecosystem construction, omni-channel business layout, and well-established supply chain infrastructure to invigorate and empower the real economy.

In Q3, the number of third-party merchants within JD Retail’s online marketplace ecosystem achieved an over 20 percent increase for the 7th consecutive quarter. In addition, with the launch of the FENDI flagship store, became the first company to partner with LVMH for nine top fashion brands. Besides the over 70 national pavilions, which bring consumers a variety of specialty products from around the world, newly opened pavilions from nearly 20 countries during the 2022 Singles’ Day Grand Promotion.

JD’s intra-city business also indicated momentum of rapid development, benefiting both brands and offline merchants. As the only on-demand retail platform selected for Apple’s pre-sale, JD Daojia (JDDJ) joined hands with Shop Now,’s one-hour delivery service, as well as Apple authorized resellers, to secure inventory of iPhone14 models, promptly open and process pre-sale orders, and provide instant delivery services to customers, boosting sales to RMB200 million within the first six hours of the opening day of this year’s Singles’ Day Grand Promotion.

“JD’s involvement in intra-city business is based on user demand, not purely business growth opportunities,” said Lei Xu, expressing that the company is willing to open up its capabilities of supply chain and services to drive the digitally intelligent transformation of up- and down-stream partners.

“We know very well the difficulty of offline business of SMEs, that’s why we never tried to carve up their profits but work together in synergy to reduce costs and gain reasonable profits from cooperation.”

By exploring in-depth with key clients in the fields of FMCG, home appliance, clothing among others, JD Logistics’ (JDL) capabilities are gaining more recognition, with the revenue from external clients growing to nearly 70 percent of its total revenue in Q3. By the end of Q3, JDL (incl. Deppon) operated more than 1,500 warehouses and managed logistics infrastructure that had exceeded 30 million square meters.


( Announces Third Quarter 2022 Results

On November 18th, released its unaudited financial results for the three months ended September 30, 2022. Below is an infographic with the key highlights. The full release can be found here.


JD Singles’ Day: Appliance Trade-in Reduces Carbon Emissions

by Doris Liu

Sales of home appliances on saw an increase of 7 times year-on-year (YOY) in the value of trade-in orders during JD Singles’ Day Grand Promotion (SDGP) this year, in which new products with a Grade 1 energy label purchased through trade-in services are expected to help reduce 80,000 tons of carbon emissions each year.

As a green consumption supporter and promoter, has consolidated its position in the home appliance sales industry by dint of its supply chain advantages accumulated over 20 years, as well as China’s preferential policies and continuous efforts of brand manufacturers and channels. During the 2022 SDGP, 20 percent of orders for home appliances on were made through trade-in solutions, marking a delightful result of moving towards a sustainable and low-carbon world.

In 2020, China pledged to achieve a peak in carbon dioxide emissions before 2030 and carbon neutrality before 2060, with all industries advancing their pace of low-carbon transformation, especially the home appliance industry. According to the National Development and Reform Commission, China’s household appliances ownership has exceeded 2.1 billion items, and the scrappage volume in 2022 is estimated at 200 million items. Trading in one major household appliance reduces carbon emissions by 9,763 grams, equivalent to planting a tree, according to the China Beijing Environment Exchange.

As early as 2016, launched a trade-in service for home appliances, covering more than 95 percent of cities, counties and towns for over 45 recycling categories. In addition, the service can be completed on the same day of order placement to save customers’ time, while also accelerating the penetration of energy-efficient products.

To further optimize customers’ experiences, offers special subsidies for new purchases made under the trade-in scheme, free dismantling services and free transportation of the old appliances to reduce consumers’ costs and simplify the whole process of upgrading to new green and intelligent home appliances.

During the 2022 SDGP, a service that integrates delivery with installation was chosen 160 percent more than the mid-year 618 Grand Promotion, indicating the growing importance consumers attach to service. To ensure this service, trained its in-house delivery personnel to become appliance engineers to standardize both delivery and installation services, providing an experience that exceeds consumers’ expectations.

Nearly 10,000 of JD’s engineers have obtained qualification for instant delivery and installation, saving about 6 million hours of consumers’ waiting time for appliance installation.

This year, also joined hands with the China Green Foundation to launch the “RMB 1 yuan green action with trade-in” public welfare project, gathering all parties in the industry to participate in environmental protection projects. Every time consumers complete one trade-in order, JD will donate RMB 1 yuan for public welfare tree-planting activities. Data shows that has funded the planting of more than 100,000 trees.