Sep 9, 2022|
Traditional Flavors Still Top Mooncake Sales Ranking
by Doris Liu
Mid-Autumn Festival, a Chinese festival for family reunions, falls on September 10 this year, and sales of mooncakes have been climbing up in recent weeks, with traditional flavors such as five kinds of nuts and black sesame among the best-selling ones, according to a report on 2022 Mid-Autumn Festival Consumption Trend released by JD.com on September 7.
Since August 2022, more than 100 flavors of mooncakes have been sold on JD.com, and more than 90 percent are sold in gift box packaging, according to the report. The top five best-selling mooncakes are filled with white lotus seed paste with salty duck egg yolks, lava custard, five kinds of nuts(almond, peach kernel, sesame, melon seeds, peanut), black sesame and red bean paste, with sales up by 37, 68, 10, 9 and 4 times compared with last month respectively. The sales of soy milk, jasmine matcha and chocolate milk flavored mooncakes all increased over 10 times compared with the same festival in 2021, while the avocado, chocolate lava and green plum flavors rose by more than 5 times.
Among those who have made purchases of mooncakes, the number of consumers aged 16-35 increased by 3.4 percent month-over-month (MOM); the 16-25 age group showed preferences for mooncakes with nuts, with over 50 percent selecting the hazelnut flavor. The report believes that healthier and high value-added mooncakes with higher quality are becoming a trend for the entire food industry, with the 36-45 age group accounting for over 40 percent in the total sales of low sugar mooncakes stuffed egg yolk with white lotus seed paste and pine nuts with lotus seed paste.
Mooncake consumption is shown to extend beyond the limits of the holiday, according to the report. Mid-Autumn Festival takes place on the 15th day of the eighth month annually in the Chinese lunar calendar. Normally families gather on the day to enjoy mooncakes, the most representative food for the festival, play with lanterns and gaze at the moon. However, JD’s data indicate multiple sales peaks of mooncake products over the course of the year, including during Chinese New Year, the 618 Grand Promotion and the Mid-Autumn Festival, showing that mooncakes have become a snack or dessert for daily life.
Apr 20, 2024|
JD.com Unveils Ambitious Plans for 618 Grand Promotion: Aiming to More Than Double High-Performing Merchants
JD.com is gearing up for this year’s 618 Grand Promotion with an ambitious goal: to more than double the number of merchants achieving sales over one million yuan on its platform. At the recent Conference of Merchants and Ecosystem Partners on April 18, JD.com introduced a range of supportive initiatives aimed at achieving this ambitious target.
Sandy Xu, CEO of JD.com, noted at the conference that the company will dedicate significant resources to bolster traffic support, incorporate advanced AI technology, and enhance service capabilities. These efforts are particularly focused on empowering third-party merchants, including small and medium-sized enterprises in its marketplace.
Key initiatives include optimizing the platform’s traffic distribution ecosystem to prioritize highly-rated stores and products and competitively priced products through enhanced search and recommendation mechanisms. Additionally, JD.com will continue to offer merchants free access to high-traffic channels, which include significant incentives such as the popular 10-billion-yuan discount and free shipping programs.
To engage more content creators, JD.com recently announced that it will allocate over one billion yuan in cash incentives and traffic resources. This investment aims to cultivate a vibrant ecosystem that supports merchants’ traffic, business growth, and innovation.
At the core of JD.com’s strategy is technological innovation, which involves integrating AI-driven solutions into merchant operations. This includes the deployment of JD’s proprietary large language model, ChatRhino, and an AI-empowered merchant operation platform that offers are variety of free AI applications, and more. These technologies streamline various operations scenarios, enhance efficiency, and reduce costs for merchants.
For instance, On April 16th, JD.com unveiled an AI digital avatar of its founder, Richard Liu, as a sales host on its livestreaming platform. This event attracted 20 million viewers in just one hour and generated sales exceeding RMB 50 million ($6.9 million). This AI-driven virtual host technology, developed by JD Technology, is now supporting over 4,000 brands on the platform. Additionally, merchants such as a sashimi knife seller can utilize JD.com’s AIGC content generation tool to quickly produce high-quality demonstration images, bypassing traditional costs associated with product photography.
JD.com also continues to enhance its service capabilities, particularly for small and medium-sized merchants. This includes personalized business guidance, comprehensive training programs, and upgraded after-sales services, ensuring a seamless shopping experience for customers.
As of March 2024, JD.com has seen a significant increase in active third-party merchants on its platform, surpassing one million. This growth is a testament to the platform’s effectiveness and its appeal to both new and established merchants.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
JD Health’s “Pharmacy Clinic” Awarded at CIFTIS
