Aug 18, 2022|

UNFAO Representative Visits


by Mengyang He welcomed the representative of the Food and Agriculture Organization (FAO)  of the United Nations (UN) to China, Carlos Watson at’s headquarters and Asia No.1 Intelligent Logistics Park in Beijing on August 16, with an aim to initiate cooperative work plans revolving around agricultural produce, products with geographical indications (GIs), rural development, and more.

Watson visits JD’s Asia No.1 Intelligent Logistics Park in Beijing

“ has always been enthusiastically devoted to rural development,” noted Lizhen Liu, Vice President of, President of JD FMCG Omni-channel. “From poverty alleviation to rural revitalization, we deploy technology, logistics, and supply chain to solve outstanding issues in the circulation of agricultural produce.”

Watson said, “The FAO representation in China is committed to working with partners to serve China’s agriculture-related initiatives, including rural revitalization. We are delighted to see’s efforts in the realization of the Sustainable Development Goals (SDGs).”

Carlos Watson (left) and Lizhen Liu

As is firmly committed to rural revitalization, it implemented the “March to Rich Plan” initiative (MRP) in 2020, which has integrated and leveraged’s five core capabilities in supply chain, logistics, technology, finance, and service through five major projects. By the end of 2021, the MRP had driven villages to achieve an output value of RMB 320 billion yuan (about US$ 47 billion) and helped nearly one million farmers significantly increase their incomes. As of now, has connected over 1,000 agricultural product regions in China, directly benefiting a large number of farmers and local specialties in rural areas.