Mar 8, 2021|
Wang Feng’s Livestream On JD Attracts 1.1m Views
by Martin Li
Chinese rockstar Wang Feng’s latest livestream on JD drew nearly 1.1 million views.
The livestream on Mar. 3 lasted over four hours and achieved record sales among the livestreams launched by JD Worldwide, the inbound e-commerce platform of JD.
Wang, a popular singer and husband of Zhang Ziyi, a movie star in China, introduced 36 popular products, covering cosmetics, health products, electronics and fashion. Among the brands were Shiseido, Estée Lauder, Sony, Nintendo, Swisse and more.
Brands provided subsidies and gifts to consumers joining the livestream.
“E-commerce livestream works not only as a sales channel, but also an efficient marketing tool for brands. Furthermore, Customers can access professional tips on choosing quality products they really need,” said Frank Yu, general manager of marketing and operations at JD Worldwide
Wang made his livestream debut on JD in July last year, attracting over 9.15 million views and generating over RMB 200 million yuan (US$ 28.6 million) in sales.
Wang was involved in selection of each product and related marketing. He also had strong knowledge of the products he sold, their functions, specifications, and brand histories.
JD has been seeking to find a sustainable model that provides the best products to consumers and creates an entertaining shopping experience, while satisfying the needs of partner brands and livestreamers.
(bjlihao3@jd.com)
May 16, 2025|
JD.com to Launch 618 Grand Promotion on May 31 with Daily Coupons Valued Over RMB 1,000 and Seamless Online-Offline Integration
On May 15, JD.com announced that its flagship mid-year shopping festival and anniversary, the JD 618 Grand Promotion, will officially kick off on May 31. This year’s campaign will offer daily coupons valued over RMB 1,000 per user, including exclusive PLUS member discounts, and a wide range of category-specific coupons.
Throughout the campaign, JD.com will host a series of themed days such as 10 Billion-Yuan Discount Day, Super Saver Day, Livestreaming Super Day, and PLUS Member Day, each featuring tailored deals and exclusive product offerings.
JD.com’s European retail brand, ochama, will also roll out exclusive 618 promotions across 24 countries, enhancing the festival’s global reach.
JD Food Delivery Hits 20 Million Daily Orders, Launches Monthly “Super Takeout Day”
JD Food Delivery, which launched just 75 days ago, has surpassed 20 million daily orders. Building on this momentum, JD.com is introducing JD Super Takeout Day on the 18th of each month, featuring signature offers such as coffee and bubble tea for just RMB 1.68.
The service has also recently introduced the electronic JD Meal Card, a prepaid offering for personal use or to give as a gift. The card is fully stackable with platform-wide discounts and comes with additional perks during the 618 campaign.
Online-Offline Synergy: JD MALL Expands with Four New Stores; First 7FRESH Gourmet MALL to Debut
JD.com is committed to delivering high-quality, reliable, and trustworthy products—not just online but also through its extensive offline presence. During this year’s 618 Grand Promotion, participants will include tens of thousands of JD-operated and JD-partnered physical stores, as well as millions of connected retail outlets across China.
JD MALL, JD.com’s flagship experiential retail format, is rapidly scaling across China. Four new locations—two in Beijing, one in Shenzhen, and one in Wuhan—will open during 618. JD MALL now operates in over 10 major cities and aims to expand to 27 stores nationwide by the end of 2025. With more than 200,000 SKUs covering home appliances, electronics, furniture, and lifestyle categories, JD MALL has served more than 4.5 million visitors to date.
Beyond JD MALL, the company’s broader offline network—including 18 JD Outlet stores, 2,200+ JD Auto service stores, over 150,000 connected pharmacies, and nationwide 7FRESH supermarkets—will also offer curated 618 deals and a seamless shopping experience.
7FRESH Gourmet MALL, JD.com’s first large-scale food destination, will mark its debut in Harbin next month, opening on June 18 and offering both dine-in and delivery options under one roof.
Star-Studded 618 Galas
To celebrate the 618 festival, JD.com will host two large-scale gala events. The JD 618 Summer Music Festival will take place at Beijing Workers’ Stadium on May 31, with over 30,000 complimentary tickets offered to customers. On June 17, JD will co-host the JD 618 Fun Night in partnership with Hunan TV.
The company also named Zhang Yixing (Lay Zhang) as its Style Ambassador and JD 618 Surprise Celebrity Ambassador, adding further star power to the campaign.
May 13, 2025|
JD Flowers Blossoms at 9th International Rose Symposium with Supply Chain Innovation
The 9th International Rose Research and Cultivation Symposium kicked off on May 10 in Mentougou District of Beijing. It is the first time that China is hosting the symposium in its 40-year history. Among standout participants, JD Flowers – the floral division of JD.com – seized the spotlight by presenting its cross-border supply chain solutions at the Diplomats’ Cultural Exchange Salon. The salon drew over 150 ambassadors and representatives from more than 30 countries and international organizations.
Under the theme “The Magic Door to Flowers Anywhere,” JD Flowers showcased its global floral network through an immersive presentation. Attendees followed the journey of blooms from Dutch tulip fields to Ecuadorian rose farms, highlighting JD’s unparalleled ability to deliver freshly cut flowers to Chinese consumers.
By leveraging JD’s global procurement network, dedicated cargo flights, advanced freshness-preservation warehouses, and instant retail ecosystem, JD Flowers can now achieve a remarkable 9-minute delivery window for internationally sourced flowers from the moment an order is placed via JD’s app. “We’re transforming flowers from occasional luxuries into everyday emotional companions,” said Jensen Liu, Head of JD Flowers. “Every bouquet carries cross-cultural connections.”
Capitalizing on China’s thriving $15 billion floral market, JD Flowers has a large amount of urban white-collar users, who account for 70% of its user base, and taps into JD.com’s 600 million active users.
Earlier this year, JD.com airlifted one million Dutch tulips from FloraHolland’s Aalsmeer hub to China. Stored in JD Logistics’ Guangzhou floral centers using 2-8°C temperature-controlled packaging, the flowers were distributed nationwide via cold-chain networks for same-day or next-day delivery.
Beyond floral displays, JD’s National Pavilion enriched the event’s multicultural bazaar with flagship stores representing Australia, Azerbaijan, and other nations. Visitors sampled global delicacies and handicrafts in a demonstration of JD’s growing role as a cultural bridge between Chinese consumers and international markets.
Running through May 15, the five-day symposium features over 1,000 domestic and international rose varieties. The event aligns with JD Flowers’ mission to blend technological innovation with cultural exchange. By optimizing cross-border floral logistics and curating premium global experiences, JD.com strengthens its position as the gateway for international brands entering China – and a trailblazer in building sustainable, high-efficiency supply chains.
Bowen Zhou: JD Zeros in on Next-Generation Infrastructure for Supply Chain
