Feb 9, 2022|
When Tiger Embraces the Olympics: JD Report on Spring Festival 2022 Consumption Trends
by Yiming Yan and Xiaoqian Han
As this year’s Spring Festival ushered in both the Year of the Tiger and the Beijing Winter Olympics, JD.com’s consumption data revealed exciting growth: The platform’s turnover increased by more than 50 percent year-on-year from New Year’s Eve (which fell on January 31) to the 5th day of the first lunar month (YOY). In addition, sales increased by 87 percent, 86 percent, 64 percent, and 61 percent in 4 provinces, namely Henan, Jiangxi, Hunan, and Anhui, respectively.
In terms of New Year’s greetings, the commencement of the Year of the Tiger boosted sales of Tiger-themed merchandise. The entire value of the jewelry category climbed by more than 50 percent YOY as of February 5, compared to ox-element products in the same period last year, which is the Year of the Ox; as gold ring sales increased by 28.5 percent YOY.
Toys with tiger features are also highly popular: The sales revenue of tiger-themed designer toys and musical instruments, such as building blocks, remote control toys, and other toys and musical instruments, has increased by more than tenfold, while sales of baby carriages and cribs have increased by 35.8 percent.
Furthermore, the Beijing Winter Olympics also promotes new consumption trends, stimulating national enthusiasm in ice and snow sports. The overall turnover of ski sports products such as ski pants and snowboards climbed by 322 percent YOY.
Compared with ski sports, ice sports products such as figure ice skates and speed skates sharpeners, increased by 553 percent and 420 percent respectively. Moreover, JD.com saw a 90 percent increase in search volume for the mascot Bing Dwen Dwen; sales of ANTA down jackets increased by 203 percent; and turnover of Descente down jackets increased by 196 percent YOY.
Due to the pandemic, many people turned to online shopping for Chinese New Year goods for family members, as they were unable to travel to visit their relatives. More than 5 million SKUs were shipped off-site during the Spring Festival, with the provinces and municipalities that received the most off-site packages being Henan, Jiangsu, and Hebei, while the most were ordered from Guangdong, Shanghai, and Beijing.
JD.com launched the Spring Festival delivery service for the tenth consecutive year, allowing consumers in more than 300 cities to receive packages as usual even on New Year’s Eve. As an incentive, JD Logistics has allocated over RMB 400 million yuan as allowance on front-line courier employees who stayed on duty over the Spring Festival holidays.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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