Balenciaga Partners with JD.com’s TOPLIFE

Balenciaga Partners with JD.com’s TOPLIFE

Balenciaga today announced that it has joined JD.com’s luxury platform, TOPLIFE. Through this partnership, the Balenciaga Collections will be available on TOPLIFE, complete with 24/7 customer service and support of a wide range of local payment methods.

TOPLIFE will provide Chinese customers access to all forms of Balenciaga’s creative expression, including campaigns and the brand’s latest social activation. Customers who purchase Balenciaga creations through TOPLIFE will also be treated to JD’s exclusive white glove delivery service, JD Luxury Express.

Cédric Charbit, Balenciaga CEO said in a statement, “This partnership is an important step for Balenciaga’s omni-channel strategy in China.”

Xia Ding, JD President of International Fashion and Head of TOPLIFE said, “Bringing Balenciaga to TOPLIFE helps further cement our position as the go-to platform for luxury shopping in China.”

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