- Aug 23, 2018
Chopard launches official flagship store on JD.com
In August 2017, ahead of Chinese Valentine’s Day (Qixi Festival), Chopard launched an exclusive concept store on JD.com, marking its China e-commerce debut. A year into this successful partnership with China’s largest retailer, the Maison has unveiled an official flagship store on JD, giving Chinese consumers easier access to stunning watches and jewelry from Chopard’s iconic collections, including Happy Diamonds, Happy Sport, Ice Cube and Mille Miglia.
Through this exciting collaboration, JD will be able to leverage its capabilities in logistics and marketing to bring more of Chopard’s products to China’s increasingly discerning consumers. All orders placed for Chopard creations through the flagship store are handled by JD Luxury Express, JD’s luxury white glove delivery service, adding a special touch to the purchasing experience. At the same time, Chopard watches and jewelry provide a huge draw for JD consumers, helping JD build even more loyalty to its platform as the go-to option for China’s luxury consumers.
Commenting on the new development, Tasso von Berlepsch, General Manager of Chopard China said: “It has been a pleasure to work with JD over the past year. Through its strong e-commerce platform, JD is an ideal partner for Chopard’s first foray outside of the Maison’s existing distribution channels in China. We are delighted to bring our exclusive creations to JD as we share many of the same values, including a commitment to sustained innovation. We are excited to see where our partnership takes us in the years ahead.”
Belinda Chen, General Manager of JD Watch emphasized the advantages of the partnership, saying: “Chopard’s beautifully crafted products on the brand’s official flagship store gives JD’s style-conscious customers yet another reason to visit our platform. The success of our cooperation with Chopard is a great example of how JD’s network can help the world’s top luxury brands succeed in the Chinese luxury market.”
Chopard is also supporting JD Foundation, JD.com’s charity affiliate. As a family firm passed on from generation to generation, Chopard does not confine itself to selling exceptional watches and jewellery, but also leverages its success and influence for the benefit of philanthropic commitments. The big-hearted Maison has always regarded giving of itself and generosity as being amongst its core values.
“When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial,” says Caroline Scheufele, Co-President and Artistic Director of Chopard.
In line with this philosophy, Ms. Scheufele has today announced Chopard’s support of the children’s programs run by JD.com’s charity affiliate, JD Foundation, through two special editions of the iconic Happy Sport watch and Happy Hearts bangle specially designed by herself, and featuring JD’s iconic dog mascot, Joy.
Part of the proceeds will go towards JD Foundation’s children’s charity programs, such as the children’s book donation operation. Launched in April this year, the latter gathered over 200,000 children’s books, and delivered them to more than 200 rural schools.