300+ JD Home’s Offline Stores Launch Livestreaming

300+ JD Home’s Offline Stores Launch Livestreaming

by Martin Li

More than 300 offline stores of JD Home have launched livestreaming to enable customers to experience smartphones online during the  618 Grand Promotion.

JD Home is the brick-and-mortar smartphone store brand of JD.com, which sells variety of quality computers, telecommunication and consumer electronics.

Instead of inviting celebrities, JD Home stores have their salespeople do livestreaming, shoot live photos, and try different new smartphones while interacting with people online.

Salespersons do livestreaming at JD Home store

Many smartphone brands will join the livestreaming at JD Home stores in cities including Fuzhou, Shenzhen, Chengdu and Wuhan.

One of the leading Chinese smartphone makers, Vivo, will have its Brand Day livestreaming on June 10. Honor, a subsidiary smartphone brand of Huawei, will do the same on June 16.

In addition, store staff will make recommendations to walk-in customers based on data analysis of product popularity and customer preference.

Members of JD Home will also have benefits like discounts, extended warranties and limited gifts when they make purchase in store before June 22nd.

Online, many smartphone brands have also joined JD’s Grand Promotion to offer customers various discounts, including Apple, Huawei, OPPO, Vivo, Honor, Nubia, and OnePlus.

 

(bjlihao3@jd.com)

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