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By 9:00 PM on October 31, JD.com’s Singles Day Grand Promotion (also known as Double 11), recorded year-on-year double-digit growth in transaction volume, orders, and user numbers, measured from 8:00 PM on October 14 to 9:00 PM on October 31 compared to the same period last year. Midway through the shopping festival, over 16,000 brands achieved 300% year-on-year growth in transaction volume. The number of brands exceeding RMB 100 million in sales increased by over 400% year-on-year (YoY), while more than 17,000 merchants saw their order volumes increase five times compared to last year.

With this year’s festival theme, “Affordability and Quality,” JD.com’s “10-billion-yuan discount” program expanded its product selection more than fourfold YoY, drawing a high volume of users. Apparel and cosmetics saw a surge, with new users rising over 140% YoY, while supermarket orders increased by more than 40%. Consumer electronics and home appliances set new sales records, while JD’s livestream channel saw a 245% increase in orders YoY.

JD.com’s reach has extended into China’s rural areas. Supported by continued investment in logistics infrastructure, transaction volume in rural and county areas grew by over 50% YoY. And over 90% of counties have utilized trade-in services.

As November begins, the Singles Day Grand Promotion will continue with additional campaigns and sales activities, concluding on November 11.

Key Data Highlights from 8:00 PM October 14 to 9:00 PM October 31, 2024: 

• Electronics Lead Growth: Transaction volumes for gaming laptops rose by 120% year-on-year. Emerging products, including AI smartphones, 4K projectors, and track sockets, experienced 100% growth in transaction volume, while OLED monitors and open-ear headphones saw fourfold growth. AI learning devices and 3D printers surged by over 10 times. JD’s offline electronics stores also saw a doubling of visitor numbers.
• Home Appliance Sales Surge: Nearly 3,000 home product brands, including Xiaomi, Casarte, and Toshiba, doubled their transaction volume YoY. Haier, Midea, Xiaomi, LittleSwan, Gree, Hisense, and TCL surpassed RMB 1 billion in transaction volume. The “Flash New Products” segment saw over 350% growth in transaction volume, and JD’s offline JD Mall and JD Home Appliance City Flagship Stores reported more than 100% YoY growth.
• Apparel Drives Fashion Traffic: True 50% off discounts on apparel attracted a surge of fashion customers to JD.com, with transaction volume of over 1,500 brands increasing two times YoY. Ski jackets, outdoor jackets, and badminton products were among the most popular items.
• Increased Demand for Quality Beauty Products: Brands like L’Oréal, Estée Lauder, and Giant Biogene saw transaction volume grow by over 100% YoY.
• Growth in JD Super’s Order Volume: Orders on JD Super increased by 40% YoY, with products like “28-day Fresh Milk Powder” increasing more than 200% in transaction volume. Low-sugar cakes saw a sixfold increase, and smart pet litter robots rose by 231%.
• Industry Belt Product Surge: Nearly 80 million Jingxi self-operated items were sold, with daily goods increasing by over 600% and home textiles by over 400% compared to the same period last month.
• Health and Wellness Products in Demand: Family medication transaction volumes grew by 119% YoY, health checkup bookings increased by over 100%, and elder-care products like nebulizers and blood pressure monitors doubled in transaction volume.
• Rising Auto Sales: Transaction volume for new energy vehicles and auto accessories rose by over 210% YoY on JD Auto.
• Imported Goods in High Demand: Over 600 brands on JD Worldwide saw transaction volume grow by 200%. Flagship stores for Amazon, Walmart, and Rakuten offered millions of popular items to Chinese consumers, achieving more than tenfold growth month-on-month.
• Increased Sales in Hong Kong SAR: Order volume for JD’s e-commerce business in Hong Kong doubled, with over 2,000 brands seeing transaction volume increase by 100% YoY. Apple, Xiaomi, and ASUS phones were especially popular among Hong Kong consumers, while vivo’s newly launched smartphone boosted its brand sales by over six times.
• International Expansion in Southeast Asia: JD Global Sales extended its service to Malaysia and Thailand, offering free shipping options. U.S. and Singapore-based consumers led in international orders, with books’ transaction volume rising by 50 times and small appliances, baby products, and toys also showing strong growth.
• Ochama Expands in Europe: JD’s European omni-channel brand ochama launched a new automated warehouse in Poland, enabling 48-hour fulfillment across the country and same-day delivery for some orders.
• Growth in JD Insurance Services: JD Insurance now covers 420,000 merchants, marking a 40% YoY increase, with 170 million parcels insured for delivery.
• JD Industrials Sees B2B Demand Rise: JD Industrials’ MRO online procurement platform expanded product offerings by 3.3 times YoY, with transaction volumes for photovoltaic equipment, diesel generators, and packaging boxes rising by 12, 6.3, and 4.9 times, respectively.
• JD IOU and Supply Chain Finance: Interest-free installment options on JD IOU (Baitiao) saw a 51% YoY increase, while credit card installment payments rose by 118%. JD’s supply chain finance products served over 500,000 clients. JD Cloud’s ChatRhino (Yanxi) intelligent customer service handled over 2.16 billion consultations, and JD Cloud’s ChatRhino-powered digital representative livestreaming service supported over 7,500 brands, attracting over 28 million livestream viewers.

(press@jd.com)

On October 23, 2024, JD.com welcomed the arrival of the first highly anticipated batch of Garces Fruit cherries at Shanghai Port. As a key partner of Garces Fruit, JD Super, the supermarket division of JD.com, had already initiated pre-sales, and these premium cherries are now available for immediate delivery via JD NOW, with some areas offering delivery in as little as 30 minutes. The cherries will also be stocked at JD’s omnichannel supermarket, 7Fresh.

Garces Fruit, the world’s largest exporter of cherries, made history as the first company to transport Chilean cherries to Asia via sea freight. Today, one out of every ten Chilean cherries consumed in China comes from Garces Fruit. This year, Chile is set to export 1.32 billion boxes of cherries, totaling 65.79 million tons. However, a JD Super spokesperson noted that a decrease in yield for the 2024 season is expected, potentially leading to tighter supplies and price fluctuations. JD Super has secured a distinct price advantage by leveraging its advanced procurement strategy, pre-ordering, and its “10 Billion Yuan Agricultural Subsidy” program.

Competitive Pricing Through Scale and Efficiency

The growing demand for cherries among Chinese consumers has enabled JD.com to leverage its procurement scale to maintain cost competitiveness. On JD Super’s Flash Sale Day, January 1, 2023, cherry sales surged nearly 250% year-over-year, with sales of cherry gift boxes in third- to sixth-tier cities increasing by nearly 300%. JD Super’s intelligent supply chain enables it to optimize purchasing, secure cherries through pre-orders, and maintain relatively stable pricing.

JD’s end-to-end cold chain logistics provides an additional competitive edge, minimizing procurement, transportation, and wastage costs.  As a result, consumers can receive fresh cherries within a day of ordering. In line with this approach, JD Super launched the “10 Billion Yuan Agricultural Subsidy” initiative in March 2023, committing significant resources over three years to ensure competitive prices for high-quality agricultural products.

Uncompromising Quality Control

JD Super’s professional procurement team traces the origin of the cherries directly to the production facilities in Chile, ensuring authenticity and quality. Upon arrival, a thorough quality inspection is conducted to confirm freshness, size, and overall excellence. JD Super also oversees packing, shipping, and quality checks at the supplier’s site to maintain the highest standards.

To reinforce quality assurance, JD Super employs a range of stringent measures, including periodic sampling, warehouse acceptance inspection, quality sampling, and factory audits. Customers purchasing Chilean cherries in their original packaging from JD Super will also receive a caliper as a complimentary gift, allowing them to grade the cherries themselves and verify they are receiving premium products.

(vivian.yang@jd.com)