Feb 16, 2023|
Australian M3 Beef Tendons Top JD’s Yihaodian’s 2022 Best-Selling List
by Vivian Yang
Yihaodian Membership Store, China’s first B2C membership-only e-commerce platform under JD.com, released its annual most popular items ranking on February 15, based on the site’s 2022 sales and members’ ratings. The Australian M3 beef tendon of Yihaodian’s private label “One ‘s Member” topped the list of the most repurchased products, with more than 40 percent of members’ repeat repurchases. The item has made over 410 percent year-on-year sales growth.
In order to bring One’s Member customers a higher quality and value-for-money beef product, professional buyers conducted worldwide sourcing to finally pick a two-century-old Australian ranch to develop the 270-day, grain-fed, M3 level Angus beef tendon, according to Wang Pengfeng, head of the beef products for One’s Member.
During market research, the team found that Chinese consumers have rising demand for high-quality beef products such as M3, M5, M9, and other high-grade beef, with their preference turning from seasoned to raw cut, and grass-fed to grain-fed meat. Considering that the Chinese cooking style involves a lot of stewing, shabu-shabu, and marinating, Yihaodain developed moderately soft beef tendons that cater to Chinese people’s tastes.
Besides the quality control from the origin, Yihaodian leverages JD’s logistics network to stock fresh products in 16 warehouses across the country. These warehouses are equipped with cold-chain delivery capacity, ensuring the beef products can be freshly delivered to consumers’ doorsteps.
Meanwhile, Yihaodian always pays close attention to its members’ feedback. If a product’s satisfaction rate drops below 98 percent, the product manager will take immediate action for improvement or even de-list the item.
The model of the popular Australian beef tendon has been replicated in many other One’s Member products by Yihaodian these days, to incubate more hit products for its members. To date, Yihaodian has more than 400 kinds of One’s Member products. These products are sourced with its target customers in mind – mainly China’s middle-class shoppers – for a healthy and quality life. Additionally, the brand’s competitive prices are compared across main retailers on the market, in an effort to present prime product selections and make shopping easy and affordable.
Data shows that from 2016 to 2021, China’s beef consumption reached an average annual compound growth rate of 7.5 percent, and by 2022 the consumption volume totaled 10.245 million tons, making it the world’s second-largest country in beef consumption.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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