Feb 16, 2023|

JD.com’s Valentine’s Day Report: See Those Prevailed


by Tong Shen

Luxury products, watches, beauty products, and gold and pearl jewelry remain popular Valentine’s Day gift choices among JD.com’s customers, demonstrating remarkable sales growth during the promotion period, according to a report released on February 14 by the J Shop, JD’s upgraded fashion and lifestyle omni-channel business.

LV, Tiffany and Bulgari became the most popular luxury brands among consumers, as shown by J Shop’s sales data. From Feb 8 to 13, the transaction volume of nearly 200 luxury and watch brands increased by more than 100 percent year-on-year on JD Luxury, and that of top luxury brands increased by more than 5 times year-on-year. Sales of Roger Viver and CELINE increased by more than 10 times year-on-year, and became the top luxury brands with the fastest growth rate during Valentine’s Day.

Moreover, Tiffany & Co. officially joined JD.com, which marked the brand’s first official third-party online flagship store in China, adding a new channel for Chinese consumers to access more choices and experiences for luxury shopping.

Meanwhile, beauty and skincare gift boxes saw a strong increase in sales. Lipsticks, facial essence, gift sets, perfumes and lotions ranked as the top 5 in the beauty and skincare category of J Shop.

Sales of gold jewelry, value-for-money pearl jewelry, as well as more personalized jewelry surged as well. Gold items such as gold necklaces, bracelets and more grew by more than 100 percent from Feb 8 to 14. Pearl brands overall increased by 213 percent in sales year-on-year, among which minimalist models were most preferred.