Jun 6, 2020|
Beijing Consumption Season Unveils with JD’s 3hr Livestreaming Sales Over 1B Assisted by CCTV Anchors
by Yuchuan Wang
On June 6th, Beijing Municipal Government officially launched “Beijing Consumption Season” on Wangfujing Street, the most popular downtown business district. Song Xuewen, a JD courier, along with sales representatives, community workers, and members of the medical team that supported Wuhan, joined China Central Television (CCTV) and government officials for the ceremony.
Beginning at 10am, four well-known anchors from CCTV and Beijing TV joined a JD livestream to promote quality goods to consumers. In the three-hour event, JD sold RMB 1.39 billion yuan in products.
The first batch of Beijing e-consumption vouchers were concurrently issued through JD’s app. Numerous orders were placed in the first minute. The first order placed online using an e-voucher was for a Huawei P40 5G mobile phone, offered through JD’s 618 promotion. At 10:12, the first offline consumption using the voucher was redeemed.
According to JD’s data, the average basket size for online orders using e-vouchers for smart products is over 3,500 yuan, and primarily includes smart terminals, smart home, smart healthcare and audio and video devices. The e-voucher for offline catering and shopping establishments brought an average of 13.1 visitors to shops participating in the event.
The issue of Beijing’s e-vouchers through JD.com demonstrates the company’s strong advantages in supply chain and ability to effectively connect online and offline scenarios. JD can provide one-stop technology and services to offline stores for the use, write off and settlement of e-vouchers.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Joins Hands with Eisai China to Provide Online Healthcare for the Elderly
