Apr 1, 2021|
Black Coffee is a New Trend among Chinese Consumers
by Rachel Liu
Black coffee is trending among Chinese consumers, especially those who peruse healthy lifestyles in first and second tier cities.
Since the beginning of this year, sales of black coffee on JD increased 130% YOY. Beijing, Shenzhen, Guangzhou, Shanghai and Chengdu are the Top 5 cities for black coffee consumption.
“Black coffee is one of the most common drinks in western countries, but only began to rise its popularity in China in recent years,” said a sales manager from JD. The Baidu Index shows that, searches of “black coffee” started to increase quickly from the beginning of 2020. “When coffee was first introduced to China, people were not used to the taste of black coffee, so instant coffee and coffee-flavored drinks were most popular at that time. Now, more consumers have begun to enjoy the taste of black coffee.”
The trend of keeping fit and living healthier lifestyles in China also contributed to the rise of black coffee. With no sugar or milk, 100g of black coffee has only 2.55 calories. Black coffee is also helpful for burning fat and improving metabolism. JD data shows that customers from 25 to 35 years-old living in first and second tier cities, especially office workers and young mothers, are the key customers for black coffee, as they usually attach great importance on keeping body shape and pursing a premium lifestyle.
The trend has encouraged many brands to develop black coffee products in all kinds of forms which suit Chinese customers’ demands, such as drip coffee, freeze-dried coffee and concentrated coffee, all of which are easy to carry and prepare. As coffee machines are not as common in China as in western countries, these products are especially suitable for drinking in offices or for customers who do not have coffee machines.
TASOGAREDE is one of the brands that saw rapid growth on JD since 2018. The brand mainly develops sugar-free black coffee that is convenient to drink. In 2020, the 24-bag package of drip coffee generated over RMB 10 million yuan in sales on JD.
“We believe Chinese consumers are looking for a better drinking experience, and black coffee has great potential. With no sugar or creamer, our products are healthy and can reflect the original flavor of coffee,” said Jiahao Yu, director of channels at TASOGAREDE. “JD has played an important role in the growth of TASOGAREDE in the past few years. Since joining JD in 2018, the brand has seen a 300% sales increase each year. We also worked together to develop C2M products based on consumption trends and big data collected from JD’s online and offline channels.”
Other popular coffee brands on JD include Italian brands illy, Lavazza, and Segafredo Zanetti, Swiss brand Nestlé, as well as Starbucks, which began to sell coffee beans and instant drinking coffee on JD in 2019.
Sep 15, 2024|
JD.com, Inc. Showcases Asian Brands and Designers at London Fashion Week Show
JD.com, Inc. (also known as Jingdong), China’s largest retailer online and offline, today presented the JINGDONG Fashion “RED JOURNEY” runway show at Somerset House. As the Official Asian Online Retail Partner for London Fashion Week SS25, JD.com, Inc. showcased four Asian and Chinese brands including HAZZYS, ELLASSAY, Marisfrolg, and PURE TEA.
The company also launched a dedicated London Fashion Week campaign on its innovative app bringing a wide selection of global fashion to discerning Chinese consumers. The feature offers consumers a seamless watch-and-shop experience and brands and fashion talent the opportunity to expand their footprint globally.
The show at Somerset House draws inspiration from JINGDONG’s signature red and its passion for creativity and innovation. As the show begins, the music gently rises, blending melodies rooted in traditional Chinese culture with modern elements, creating a fusion of both vintage and avant-garde atmospheres. In this show, HAZZYS reinterprets the aesthetics of classic and casual styles through simple yet refined designs. ELLASSAY explores contemporary urban fashion with an elegant touch, delving into themes of femininity. Marisfrolg introduces its ‘Glaze Art’ collection, advocating for the integration of high fashion into everyday life. PURE TEA combines Chinese aesthetics with modern fashion, featuring embroidery and floral designs that evoke a sense of romance, showcasing the beauty of both vintage and elegance.
“JD.com, Inc. supports brands and designers by offering one-stop solutions from consumption insights, e-commerce operations, promotion and marketing to logistics and customer services,” said Sherrin Kong, President of JINGDONG Fashion. “We help international brands better understand the Chinese market and we support Asian and Chinese brands in continuing to enhance their image in the international market.”
Consumers continue to turn to JD.com, Inc. for distinctive apparel products because JD provides a platform that guarantees authenticity and the highest quality. Today, over 90% of the world’s most renowned luxury brands, including Louis Vuitton, Gucci, Burberry, Mulberry, and Bottega Veneta, are represented on JD.com, Inc.. Its sophisticated in-house supply chain and logistics network, which delivers 90% of retail orders within 24 hours and its commitment to authenticity and quality have made it the preferred platform for many renowned fashion and luxury brands.
Previously, JD.com, Inc. announced an expansion in its apparel business with an additional investment of RMB 1 billion aimed at establishing Jingdong Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.
About the designers:
HAZZYS
HAZZYS cultivates an urban style that combines traditional values with elegance and nobility. Emphasizing the fusion of classic and sensibility, the brand conveys a sense of nature, subtlety, and modernity. With superior tailoring, slim fit silhouettes, and exquisite detailing, HAZZYS embodies an aristocratic charm.
HAZZYS SS25 New Collection
The collection features a simple yet classic design as its foundation, using high-quality fabrics to ensure comfort and a premium feel. The color palette includes versatile, easy-to-style shades, along with seasonal favorites like forest green and sky blue. Whether worn on their own or layered as accents, these pieces are perfect for everything from daily commutes to casual getaways, meeting the diverse needs of consumers.
ELLASSAY
ELLASSAY is a premium Chinese fashion brand established in 1996, committed to sustainable and eco-friendly fashion. Drawing inspiration from the lifestyles and daily experiences of modern women, the brand embodies a refined and elegant urban style. ELLASSAY believes that quality is the foundation of elegance, and sustainable design is the future of elegance.
ELLASSAY SS25 New Collection
For Spring/Summer 2025, ELLASSAY delves into femininity with the theme “SHE IS ELLA · Her Vision.” ELLA represents the essence of women who are free from definitions, symbolizing a collective of women who are effortlessly elegant. This season, ELLASSAY journeys alongside her, experiencing the world’s interpretation of elegance through her eyes.
Marisfrolg
Marisfrolg advocates for the fusion of high fashion and everyday life. The brand is committed to creating effortlessly refined and relaxed sophistication for modern urban women. The newly launched Glass Art Collection embodies the concept of an “art studio,” drawing inspiration from contemporary handcrafted glassworks. Featuring flowing, artistic lines and exquisite fabric craftsmanship, the collection highlights sculptural silhouettes with clean, versatile shapes that flatter different body types. It explores the spirit and vitality of modern women who embrace freedom and a laid-back sense of elegance.
PURE TEA
PURE TEA embodies a deep appreciation for the spirit of Eastern art and culture—pure, transparent, simple, and direct.
Runway Collection:
Theme – “Floral Wardrobe.”
Loving oneself is the beginning of a lifelong romance.
Every woman is a flower in her own right. The floral embroidery on the garments exudes romance, striking a balance between diverse artistic aesthetics. Each piece captures its own sense of elegance and romantic charm, creating a personal garden of beauty. With the garments as a canvas, the beauty of flowers is painted, evoking the feeling of walking through a manor, engaging in dialogue with the blossoms, and savoring their fragrance. The collection radiates a sense of nostalgia, showcasing the charm of Chinese aesthetics with both grace and spirit, fully expressing romance and sentiment.
Sep 13, 2024|
JD.com Showcases Cutting-Edge Supply Chain Innovations at 2024 China International Fair for Trade in Services (CIFTIS)
JD.com unveiled its latest digital supply chain technology advancements at the 2024 China International Fair for Trade in Services (CIFTIS), held in Beijing from September 12 to 16. As a global partner of CIFTIS for the fifth consecutive year, JD.com demonstrated its commitment to driving digital transformation across industries. Notably, JD Cloud’s digital human powered by its ChatRhino (or Yanxi in Chinese) large language model (LLM) and JD Health’s Dermatology Service Platform were recognized with the “China Service Practice Case” and “Innovation Demonstration Case” awards, respectively.
JD Cloud’s ChatRhino AI digital human, a pioneering innovation in the field, played a key role during JD.com’s 618 Shopping Festival, becoming the first large-scale commercialized digital human in the industry. Developed entirely in-house, ChatRhino has supported over 5,000 brands, increased idle time conversion rates by over 30%, and logged more than 40 million hours of live streaming with a reach of over 100 million viewers and more than five million user interactions, the digital human has driven over RMB 10 billion in gross merchandise value.
In April 2023, JD Health launched China’s first online skin hospital, featuring over 6,000 registered doctors, including more than 3,500 from top-tier hospitals. Using JD Health’s Jingyi Qianxun (京医千询) LLM, the platform integrates vast medical expertise to deliver smart diagnostic support. The Dermatology Service Platform streamlines the diagnostic process at every stage of patient care, improving treatment efficiency while maintaining the highest standards of medical care.
At CIFTIS 2024, JD.com also introduced several breakthrough retail technologies, including JD.Vision, an early native application for Apple Vision Pro; Jingyan （京言）, an AI assistant for e-commerce; and Jingdiandian （京点点）, an AIGC-powered content generation platform. JD Logistics presented a virtual logistics park leveraging digital twin technology to simulate operations such as storage, packaging, sorting, and highlighted carbon-neutral logistic park practices. JD Industrials launched the “TAIPU”(太璞) digitally intelligent supply chain solution, tailored to optimize demand, procurement, fulfillment, and operations for industrial products. Additionally, JD Finance presented its suite of digital financial products and services, including consumer finance, payments, and wealth management.
JD’s exhibition also highlighted its digital and physical supply chain integration advancements across various business sectors. Key initiatives included cross-border e-commerce operations through JD Worldwide, omnichannel retail by ochama (JD.com’s Europe-based brand), country-specific online flagship stores known as JD National Pavilions, and on-demand retail and instant delivery service under JD NOW. These innovations attracted significant attention and reinforced JD.com’s leadership in advancing the digital transformation of supply chains.
(vivian.yang@jd.com)
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