Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Innovative “Boundaryless Retail” model to redefine online shopping for luxury menswear

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Read more: https://jdcorporateblog.com/ermenegildo-zegna-joins-forces-with-jd-coms-toplife/

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