China’s Last Administrative Village to Get Highway Access Receives its First Online Order Fulfilled by JD

China’s Last Administrative Village to Get Highway Access Receives its First Online Order Fulfilled by JD

by Yuchuan Wang

On August 5th, Abuluoha, China’s last administrative village to get road access received its first online order delivered by JD Logistics. JD.com is the first enterprise to offer delivery-to-door service in the village. The order symbolizes the fact that the deeply isolated village is finally connected with the outside world via e-commerce.

Abuluoha, which means a valley surrounded by rolling mountains and a less-traveled place in the language of the Yi ethnic group, which is one of 55 minority nationalities in China, with population over 8 million. Abuluoha is located in Butuo county in Liangshan Yi autonomous prefecture, Sichuan province, in Southwest China. The village is entirely isolated, surrounded by mountains on three sides and cliffs on the other.

At the end of June this year, the mountainous village was finally linked through a 3.8-km-long highway which has three tunnels and a steel bridge.

Qieshacier, the villager who made the order, bought a Hisense TV priced over RMB 1,000 yuan (US$143+). “I didn’t expect the TV I bought online would truly arrive. My kids are now able to see the outside world through TV,” he said.

Qieshacier family with JD couriers

Working in the mountains his whole life, the TV set is the first big item Qieshacier and his family have bought. In the early morning of August 5th, he was pacing around in front of his house, waiting to welcome JD’s delivery.

Yang Nige and Jia Li were the couriers from JD responsible for the delivery. It took them over four hours to arrive at the village from the nearest JD Home Appliance Store over 100 km away. The mountain road was difficult to navigate and some sections were still being reinforced. Yang also helped Qieshacier install the TV and taught him how to use it.

According to Rilise, head of the village, many villagers have never left the village, and shopping was not easy. Previously, the locals had to put what they purchased on their own backs or their horses’ backs. Now, they can buy whatever they want through e-commerce and at comfortable prices.

The first order to Abuluoha is supported by the comprehensive logistics infrastructure built by JD Logistics. Earlier this year, the company announced to upgrade its lower-tier markets program to provide 24-hour delivery service in over a thousand counties and ten thousands of townships in China. The service already covers 90% of administrative counties and townships.

The efforts of JD in remote areas also help promote local employment. The couriers Yang Nige and Jia Li come from another isolated village – “Xuanya Village (cliff village)”, also in Sichuan.

“Connected by JD Logistics, mobile shopping, TV and internet will no longer be the exclusive to people in cities,” said Hexi Yang, deputy general manager of JD Logistics southwest region.

JD will further leverage its logistics infrastructure and help build smooth farm-to-table and delivery-to-village channels to help more villages in the Liangshan area make their fortunes, said a JD Logistics spokesperson.

 

(yuchuan.wang@jd.com)

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