Oct 10, 2020|
Chinese Consumers Race to JD for 2020 Nobel Prize Winning Literature
by Ella Kidron
JD customers wasted no time getting their hands on the latest Louise Glück compilations when the winner of the 2020 Nobel Prize in Literature was announced on October 8th. Data indicates that sales of the book (in Chinese) consisting of Glück’s The Wild Iris, Meadowlands, Vita Nova, and The Seven Ages collections (月光的合金) within 30 minutes on the day were nearly 200 times that of daily sales in September. Sales of the book consisting of the celebrated American poet’s Averno, A Village Life, and the First Four Books (直到世界反映了灵魂最深层的需要) collections were nearly 750 times that of daily sales in September within the same amount of time.
JD is becoming increasingly popular with publishers, book sellers and writers as a channel to promote reading online. On July 31st, Chinese laureate of the Nobel Prize in Literature, Mo Yan, saw over 10,000 copies of his new book A Late Bloomer sold on JD within only 30 minutes during a livestream he did on Tencent. Earlier this year, JD Live was the exclusive live stream sales channel for the Chinese version of A Woman Makes a Plan written by Maye Musk, mother of Elon Musk.
JD began selling books in 2010. At the time, it was considered a strategic category in the company’s journey to truly become a full-category platform, which was proposed and decided by Richard Liu, founder and CEO of JD.com. Today, the category has further expanded into JD Books, Culture and Education, becoming China’s leading online book and education platform with more than three million affordable books under the retail model and around 2,000 third-party sellers.
Jun 12, 2026|
JINGDONG Cross-Border Welcomes South Korea’s 11Street to Launch Official Flagship Store on JD.com
JINGDONG Cross-Border (JD Cross-Border), the import e-commerce platform of JD.com, welcomed South Korean e-commerce leader 11Street, an affiliate of SK Group, as it officially launched its flagship store on JD.com. This partnership marks a major milestone for JD.com’s “10 Billion Giga-Growth Plan,” aiming to bring premium Korean goods directly to Chinese shoppers while helping Korean brands enter the Chinese market more effectively.
Starting June 11, customers can easily find the store by searching “11Street Overseas Official Flagship Store” on the JD.com app. The grand opening will feature store-wide discounts, free shipping on orders over 159 RMB (approximately USD $23), and exclusive member benefits. The store will offer a wide array of premium products, ranging from popular K-Beauty brands and health supplements from top curators like Olive Young to home goods and trending lifestyle products popularized by Korean pop culture.
The partnership, which began in February, leverages JD.com’s advanced supply chain and logistics network to provide a one-stop solution for Korean merchants. JD.com provides comprehensive support from business registration and compliance to marketing and shipping, effectively removing traditional hurdles for international brands.
“Cross-border trade between China and South Korea has evolved into a total ecosystem partnership,” said a representative from JD Cross-Border. “Our approach combines direct procurement and a robust marketplace with advanced logistics advantages, offering emerging and premium Korean products a trustworthy gateway to the Chinese market.”
11Street noted, “Partnering with JD Cross-Border allows us to bridge the gap between Korean retailers and Chinese consumers, ensuring that our brands can grow efficiently while maintaining the high quality and service our customers expect.”
By introducing top-tier Korean cosmetics, food, and baby products, the arrival of 11Street reinforces JD.com’s position as the go-to destination for high-quality global goods. This initiative further advances JD.com’s “10 Billion Giga-Growth Plan” launched in 2025, which aims to introduce 1,000 new international brands to China over three years and reach an absolute sales target of RMB 10 billion (USD $1.4 billion), significantly expanding the variety of imported goods accessible to Chinese families.
(vivian.yang@jd.com)
Jun 5, 2026|
JD.com Announces Opening of First JD MALL in Hong Kong, with Plans for 6–8 New Locations Over Next Three Years
Hong Kong, June 5, 2026 – JD.com, also known as JINGDONG, announced today its first JD MALL in Hong Kong will open in Wan Chai on June 18, marking an important step in JD MALL’s expansion into the Greater Bay Area and international consumer markets.
JD MALL will bring its immersive, experience-led retail model to Hong Kong for the first time with plans to open a further six to eight locations over the next three years, with future sites expected to prioritise popular commercial districts such as Sha Tin, Mong Kok and Tuen Mun.
Built on local supply chains, JD MALL introduces technology-led retail format to Hong Kong
As JD.com’s flagship experiential retail format, JD MALL is already established in 30 locations. The Wan Chai store spans over 30,000 square feet (2,800 SQM), making it one of the largest specialist home appliance retail stores in the city. It has also established a dedicated local supply chain system, adopting a “sourced in Hong Kong, sold in Hong Kong” model, with all products meeting local standards.
JD MALL Wan Chai will offer a comprehensive range of home products, covering large and small home appliances, electronics, smart home products such as smart bathroom solutions, massage equipment, whole-home cleaning appliances and other emerging categories including AI products and robots. Its brand portfolio includes leading international brands such as Bosch, Siemens, Samsung and Sony; innovative technology brands including DJI, Xiaomi, AgiBot, Narwal and Ecovacs; as well as leading Chinese domestic brands including TCL, Hisense, Gree, Haier, Casarte and JOMOO. Several brands will also make their Hong Kong debut through dedicated experience zones inside the store.
A core feature of JD MALL is its immersive, scenario-based shopping experience. Responding to local consumers’ strong preference for in-store product trials and hands-on experiences, the store introduces a “try before you buy” model. Customers can test products in real-life scenarios before making a purchase.
The store will also feature dedicated experience areas for robotics, coffee, PC gaming, DIY, relaxation and massage, offering consumers a more interactive and engaging offline retail experience. Through this model, JD MALL aims to enrich Hong Kong’s retail landscape and support the continued diversification and upgrading of local offline retail.
A range of service commitments tailored to local consumers will also be offered. These include seven-day no-reason returns for self-operated home appliances, replacement for defective products within 180 days, and a price guarantee service. Orders placed before 11:00 a.m. will be eligible for same-day delivery, while window-type air conditioners can be delivered and installed on the same day.
Top 100 bestsellers offered at up to 50% off for grand opening
JD MALL Wan Chai will celebrate its grand opening from June 18 to 21. During the grand opening period, customers will be able to enjoy discounts of up to 50% on 100 bestselling products, member-exclusive coupons, and gift-with-purchase offers, with selected purchases eligible for gifts worth up to HKD 1,000, including tablets. Selected home appliances will also be offered at special launch prices, including 32-inch televisions from HKD 666, window-type air conditioners from HKD 1,999, and exclusive JD member benefits such as 10% off selected iPhones. Offers are available in limited quantities while stocks last.
Customers who spend HKD 1,000 or more, in a single transaction during the grand opening period will be eligible to join a lucky draw with a 100% winning rate and the chance to win premium prizes, including investment quality gold products in the shape of Joy, the mascot of JD.com. Visitors to the store will also be able to enjoy complimentary screen protector application, coffee, gaming experiences and personal care product trials.
A spokesperson of JD MALL said: “Hong Kong is the key gateway for the Greater Bay Area and has a highly developed commercial ecosystem and mature consumer market. JD MALL will draw on JD.com’s robust supply chain capabilities, digital operations expertise and experience-led retail model, while fully aligning with local compliance standards and consumer preferences. Through our local operations, we will bring high-quality products, innovative retail experiences and great service to Hong Kong consumers, while contributing to the continued diversification and upgrading of the local retail sector.”
JD MALL will continue to tailor its product selection, pricing, shopping experiences and services to local customer needs, while further developing its technology-led retail format in the city. It will also further develop omnichannel operations in Hong Kong and work closely with JD.com’s wider business ecosystem, including JINGDONG Logistics, Kai Bo Supermarket and JINGDONG Property.
JD.com has long regarded Hong Kong as a strategic market. To date, JD.com’s cumulative investment in Hong Kong has exceeded HKD 35 billion, with its retail, logistics, technology, healthcare and property businesses established and operating in the city. At the same event, JD.com also announced plans to on-board 1,000 leading local and international brands, open 200 offline retail locations, and support the creation of 10,000 jobs in Hong Kong in the next three years.
JD is First in the E-commerce Industry to Apply Creditability to Third Party Store Evaluation
