Oct 10, 2020|

Chinese Consumers Race to JD for 2020 Nobel Prize Winning Literature


by Ella Kidron

JD customers wasted no time getting their hands on the latest Louise Glück compilations when the winner of the 2020 Nobel Prize in Literature was announced on October 8th. Data indicates that sales of the book (in Chinese) consisting of Glück’s The Wild Iris, Meadowlands, Vita Nova, and The Seven Ages collections (月光的合金) within 30 minutes on the day were nearly 200 times that of daily sales in September. Sales of the book consisting of the celebrated American poet’s Averno, A Village Life, and the First Four Books (直到世界反映了灵魂最深层的需要) collections were nearly 750 times that of daily sales in September within the same amount of time.

JD is becoming increasingly popular with publishers, book sellers and writers as a channel to promote reading online. On July 31st, Chinese laureate of the Nobel Prize in Literature, Mo Yan, saw over 10,000 copies of his new book A Late Bloomer sold on JD within only 30 minutes during a livestream he did on Tencent. Earlier this year, JD Live was the exclusive live stream sales channel for the Chinese version of A Woman Makes a Plan written by Maye Musk, mother of Elon Musk.

JD began selling books in 2010. At the time, it was considered a strategic category in the company’s journey to truly become a full-category platform, which was proposed and decided by Richard Liu, founder and CEO of JD.com. Today, the category has further expanded into JD Books, Culture and Education, becoming China’s leading online book and education platform with more than three million affordable books under the retail model and around 2,000 third-party sellers.