Aug 23, 2018| JD Retail

Chopard Launches Official Flagship Store on JD.com

Ling Cao luxury | Swiss watch

In August 2017, ahead of Chinese Valentine’s Day (Qixi Festival), Chopard launched an exclusive concept store on JD.com, marking its China e-commerce debut. A year into this successful partnership with China’s largest retailer, the Maison has unveiled an official flagship store on JD, giving Chinese consumers easier access to stunning watches and jewelry from Chopard’s iconic collections, including Happy Diamonds, Happy Sport, Ice Cube and Mille Miglia.

Through this exciting collaboration, JD will be able to leverage its capabilities in logistics and marketing to bring more of Chopard’s products to China’s increasingly discerning consumers. All orders placed for Chopard creations through the flagship store are handled by JD Luxury Express, JD’s luxury white glove delivery service, adding a special touch to the purchasing experience. At the same time, Chopard watches and jewelry provide a huge draw for JD consumers, helping JD build even more loyalty to its platform as the go-to option for China’s luxury consumers.

Commenting on the new development, Tasso von Berlepsch, General Manager of Chopard China said: “It has been a pleasure to work with JD over the past year. Through its strong e-commerce platform, JD is an ideal partner for Chopard’s first foray outside of the Maison’s existing distribution channels in China. We are delighted to bring our exclusive creations to JD as we share many of the same values, including a commitment to sustained innovation. We are excited to see where our partnership takes us in the years ahead.”

Belinda Chen, General Manager of JD Watch emphasized the advantages of the partnership, saying: “Chopard’s beautifully crafted products on the brand’s official flagship store gives JD’s style-conscious customers yet another reason to visit our platform. The success of our cooperation with Chopard is a great example of how JD’s network can help the world’s top luxury brands succeed in the Chinese luxury market.”

Chopard is also supporting JD Foundation, JD.com’s charity affiliate. As a family firm passed on from generation to generation, Chopard does not confine itself to selling exceptional watches and jewellery, but also leverages its success and influence for the benefit of philanthropic commitments. The big-hearted Maison has always regarded giving of itself and generosity as being amongst its core values.

“When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial,” says Caroline Scheufele, Co-President and Artistic Director of Chopard.

In line with this philosophy, Ms. Scheufele has today announced Chopard’s support of the children’s programs run by JD.com’s charity affiliate, JD Foundation, through two special editions of the iconic Happy Sport watch and Happy Hearts bangle specially designed by herself, and featuring JD’s iconic dog mascot, Joy.

Part of the proceeds will go towards JD Foundation’s children’s charity programs, such as the children’s book donation operation. Launched in April this year, the latter gathered over 200,000 children’s books, and delivered them to more than 200 rural schools.

View: https://jdcorporateblog.com/jd-launches-blockchain-open-platform/

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

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