Aug 17, 2020|
Coach and JD Deepen Partnership in China’s Market
by Ella Kidron
Coach opened a flagship store on JD on August 16th. The opening of the store marks a further expansion of JD’s partnership with the American brand, following the hugely successful operation of JD’s first-party Coach store.
“We’re thrilled to take the next step in our partnership with Coach,” said Kevin Jiang, President of International Business, JD Fashion and Lifestyle. “With offerings ranging from entry level to luxury, Coach is one of the most well-known luxury brands in China, and the brand has had consistently had outstanding performance on JD. Furthermore, Coach’s has strong and flexible design and manufacturing capabilities, meeting our rigorous supply chain standards. I’m looking forward to what’s to come in us continuing to work closely together.”
Coach is one of the most well-recognized luxury brands in China. Many consumers in China have fond memories of their exposure to Coach. Several mentioned buying or receiving their first Coach bag, which in most cases was also their first designer bag, as well as stories of upgrading to more premium Coach products as both they, and their lifestyles have matured. Likewise, JD’s consumer base on Coach is very broad, encompassing the younger consumers who select Coach for their starter luxury bag, especially consumers in the lower-tier cities, as well as more affluent consumers who seek the brand’s latest more high-end product lines.
As such, the store on JD is focused on meeting a diverse range of needs at all price points. Collections on offer include the classic Parker, the Tabby, one of the hottest styles this year, and the Hutton series including the China Collection with graffiti style “Rexy” emoticons by artist Guang Yu, as well as the latest fall/winter 2020 offers, a wide range of accessories, and more. In honor of the upcoming Chinese Valentine’s Day, a special floral bag collection is being sold exclusively on JD.
JD has already partnered with nearly 200 luxury brands this year alone. With a longstanding commitment to quality, proven experience in consumer operations, and unmatched supply chain and logistics resources, the company has repeatedly proven to be a clear choice for both brands and consumers in the luxury brands.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Tests “1+1+1” Livestreaming Model
