Computer and Digital Products Sales on JD Surge 268% YOY after Gaokao

Computer and Digital Products Sales on JD Surge 268% YOY after Gaokao

by Ling Cao

JD data shows that during July 9-11, the three days after the National College Entrance Exam (also known as “Gaokao”), sales of JD Computer and Digital products increased by 268% compared with the three days of the Gaokao (July 7-9).

During July 9-11, the top 5 categories in terms of sales are laptops, tablets, headsets, smart watches and gaming computers. Sales of computer brands Lenovo, HP, ASUS and MECHREVO all increased over 150%. High-end computers ranging from RMB 4,000 to 7,000 yuan are the most popular.

During the Gaokao, the JD Computer and Digital department setup offline Gaokao “love stations” outside hundreds of exam locations around China. The department has also cooperated with Intel, AMD and other manufactures to provide discounts and gifts for families of students taking the Gaokao.

 

(ling.cao@jd.com)

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