Data Shows JD’s Leading Position in Computer and Digital Products Market

Data Shows JD’s Leading Position in Computer and Digital Products Market

by Rachel Liu

Data of international market research firm IDC shows that in JD’s sales ranked No.1 during this June 18 Grand Promotion (618) in multiple categories including laptops, desktops, tablets and smartphones, leading in the computer and digital products industry.

According to IDC data, from June 1st to June 18th, JD ranks No.1 among online platforms in the sales of laptops, desktops, smartwatches and printers. JD achieved record-breaking transaction volume of RMB 269.2 billion yuan this 618, thanks to its strong supply chain capability and long-time built customer trust. From June 1st to June 18th, sales of gaming laptops with high-end graphics card increased 243% y-o-y, and sales of ultra-high-definition light laptops increased 325% y-o-y. Brands including Huawei and Lenovo received rapid sales growth.

During this 618, JD launched over 300,000 new computer and digital products, and also introduced “one-hour delivery” service. Through online and offline integration, sales of the JD Computer and Digital Products Store increased 394% y-o-y as of June 18th.

JD’s C2M products continued to be welcomed by customers, as it is designed specifically to meet customers’ demands. Sales number of C2M desktops increased 380% y-o-y, and sales of C2M laptops for designers increased 15 times y-o-y.

 

(liuchang61@jd.com)

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