Dec 19, 2017| JD Retail

Derek Lam Makes China Debut on JD.com’s Toplife Luxury Platform

Administrator Derek Lam Makes China Debut on JD.com’s Toplife Luxury Platform | fashion | luxury | toplife

Derek Lam is launching in China for the first time with a flagship store on Toplife, an independent online luxury platform operated by JD.com.

Derek Lam’s signature is American minimalism in its most refined form. His women’s fashion collections are known for their modern sensibility, calculated simplicity and thoughtful detailing. Celebrity clients include accomplished professional women such as Cate Blanchett, Michelle Obama, Kendall Jenner and Margot Robbie. Derek Lam’s Toplife store will feature the brand’s latest collections, including women’s clothing and shoes.

“Toplife is a truly full-service, end-to-end solution, unlike any other, that shows JD understands the needs of luxury fashion brands.”

—Jan-Hendrik Schlottmann, Chief Executive Officer of Derek Lam International

Toplife launched in October as a curated, full-price platform on which luxury brands can have complete control over customer experience. It is designed to wow shoppers from the time they’re browsing, through the purchase and until the product is delivered, with white gloves, to their doors.

“China has long been an important market for luxury, and is now also an important hub for design,” said Jan-Hendrik Schlottmann, Chief Executive Officer of Derek Lam International. “As China’s trusted source for authentic, branded and imported goods, JD.com is the perfect partner for our entry into the market. And Toplife is a truly full-service, end-to-end solution, unlike any other, that shows JD understands the needs of luxury fashion brands.”

“We are delighted to add Derek Lam to the offering on Toplife. Chinese consumers are increasingly discerning when it comes to quality, and want more variety to define their personal styles,” said Winston Cheng, President of International at JD.com. “That’s why it was important to create a new type of online luxury model. Brands shouldn’t have to make sacrifices in customer experience to embrace e-commerce.”

JD.com is China’s largest retailer, with more than 266 million customers. Fashion is one of the fastest growing categories on JD.

Derek Lam and other brands on Toplife get access to JD’s advanced marketing technology, including highly-targeted social media advertising through JD’s partnership with Tencent, which operates WeChat, China’s most popular social network.

In addition, brands on Toplife work closely with a team of luxury fashion specialists at JD.com, and have the option to store their inventory in a temperature and humidity-controlled luxury warehouse. Their products are delivered via JD Luxury Express, a delivery service for high-value goods staffed by a specially-trained team in electric vehicles and white gloves.

Other brands currently on Toplife include Emporio Armani, Tod’s and LVMH’s Rimowa.

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

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