Dec 19, 2017|
Derek Lam Makes China Debut on JD.com’s Toplife Luxury Platform
Derek Lam is launching in China for the first time with a flagship store on Toplife, an independent online luxury platform operated by JD.com.
Derek Lam’s signature is American minimalism in its most refined form. His women’s fashion collections are known for their modern sensibility, calculated simplicity and thoughtful detailing. Celebrity clients include accomplished professional women such as Cate Blanchett, Michelle Obama, Kendall Jenner and Margot Robbie. Derek Lam’s Toplife store will feature the brand’s latest collections, including women’s clothing and shoes.
“Toplife is a truly full-service, end-to-end solution, unlike any other, that shows JD understands the needs of luxury fashion brands.”
—Jan-Hendrik Schlottmann, Chief Executive Officer of Derek Lam International
Toplife launched in October as a curated, full-price platform on which luxury brands can have complete control over customer experience. It is designed to wow shoppers from the time they’re browsing, through the purchase and until the product is delivered, with white gloves, to their doors.
“China has long been an important market for luxury, and is now also an important hub for design,” said Jan-Hendrik Schlottmann, Chief Executive Officer of Derek Lam International. “As China’s trusted source for authentic, branded and imported goods, JD.com is the perfect partner for our entry into the market. And Toplife is a truly full-service, end-to-end solution, unlike any other, that shows JD understands the needs of luxury fashion brands.”
“We are delighted to add Derek Lam to the offering on Toplife. Chinese consumers are increasingly discerning when it comes to quality, and want more variety to define their personal styles,” said Winston Cheng, President of International at JD.com. “That’s why it was important to create a new type of online luxury model. Brands shouldn’t have to make sacrifices in customer experience to embrace e-commerce.”
JD.com is China’s largest retailer, with more than 266 million customers. Fashion is one of the fastest growing categories on JD.
Derek Lam and other brands on Toplife get access to JD’s advanced marketing technology, including highly-targeted social media advertising through JD’s partnership with Tencent, which operates WeChat, China’s most popular social network.
In addition, brands on Toplife work closely with a team of luxury fashion specialists at JD.com, and have the option to store their inventory in a temperature and humidity-controlled luxury warehouse. Their products are delivered via JD Luxury Express, a delivery service for high-value goods staffed by a specially-trained team in electric vehicles and white gloves.
Other brands currently on Toplife include Emporio Armani, Tod’s and LVMH’s Rimowa.