Aug 12, 2020|
ExxonMobil Introduced “China VI” Standard Products on JD’s “Super Brand Day”
by Vivian Yang
ExxonMobil held its “Super Brand Day” on JD.com on August 11th, during which the famous lubricant brand introduced several engine oil products that meet the China VI emission standard as well as rich marketing activities to ignite people’s passion for driving in this summer.
The China VI emission standard (国六) is a new national standard aimed at dramatically cutting emissions from the country’s vehicles of all types. It is one of the world’s most stringent emission standards. Due to the outbreak of COVID-19, the new standard has been postponed to take effect nationwide beginning in January 2021.
In the face of the upcoming standard upgrade, the automotive industry is gearing up with more complicated engineering and higher engine performance. This makes the protective effect of lubricant on the engine all the more important. For this reason, ExxonMobil launched a product line for Chinese car owners that meets API SP standards, which is the newest API (American Petroleum Institute) gasoline-engine oil standard. These products have been improved in many aspects, such as low-speed early combustion, high-temperature viscosity thickening control, fuel economy, cleaning performance, wear-resistance and more. The SP standard engine oil is compatible with all car models meeting the China VI standard and below.
The automotive aftermarket is also actively preparing for the arrival of the new standard. Based on JD’s “Product+Service” model, customers buying ExxonMobil lubricant products via JD’s first-party online store can enjoy seamless maintenance services offered by JD Auto Service, the offline car service chain stores.
On the “Super Brand Day”, in addition to the livestreaming, gaming and substantial sales promotions, the brand also invited CBA stars to share useful knowledge about car maintenance and environmentally-friendly lifestyles.
The event is one of the milestones under the cooperation between JD Auto and ExxonMobil. The two sides announced a strategic cooperation in Shanghai in May to fully integrate in the areas of products, services, marketing, and membership and create a new format of car maintenance and service in the digital era so as to comprehensively enhance consumers’ experience.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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