May 21, 2018| JD Retail

FENDI’s FF Reloaded Pop-Up Goes Digital on JD’s Toplife

JD has partnered with FENDI to launch a virtual pop-up store for the brand on the e-commerce leader’s luxury shopping platform TOPLIFE. The pop-up will be dedicated to FENDI’s FF Reloaded Capsule Collection. From May 18^th to May 31^st, Chinese consumers have the chance to buy their favorite pieces from the collection online through TOPLIFE.

Representing the first collaboration between FENDI and the Chinese luxury e-commerce platform, this project combines the Maison’s heritage and extraordinary creativity, as well as its will to keep an eye on the future with pioneering and innovative initiatives in digital, with TOPLIFE’s carefully-curated platform and sophisticated network.

The result is a top-notch online experience for luxury consumers, granted by TOPLIFE’s advanced technologies, unmatched delivery speed and attention to detail that can match the FENDI luxury in-store shopping experience.

“We’re excited to work with FENDI to bring its highly respected collection to our consumers in China,” said Xia Ding, President of International Fashion at JD.com. “We are proud that FENDI fans will be able to buy this special collection through a truly luxury experience.”

Designed by Karl Lagerfeld in 1965, the FF logo combines FENDI’s luxury authority with an irreverent attitude, establishing the Maison’s logo as a contemporary yet sophisticated icon. The FF logo steals the spotlight in the capsule as the unconventional archival square version, dating back to 1974, dominates streetwear inspired silhouettes from parkas, to hoodies, the signature Rockoko sneakers and accessories including the Kan I, Peekaboo and the Runaway bag. The square logo, updated from the original rectangular version, takes center stage as the graphic pattern features heavily on every item. The collection incorporates the FF logo in the classic tobacco and black colorways and in a new surprising white and black variation.

FENDI adds to the list of leading fashion brands that have recently formed partnerships with JD’s TOPLIFE. The company previously welcomed the likes of Saint Laurent, Alexander McQueen and recently Oscar de la Renta, among others to TOPLIFE, strengthening its position as the destination of choice for the world’s top luxury brands looking to come online in China.

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

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